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Clear sky case study - Essay Example

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Summary to essay on topic "Clear sky case study"
The company operates a fleet of widebody B777-200LRaircraft carrying 300 passengers each. However, recent customer studies indicate that there has been an increase…
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Download file "Clear sky case study" to see previous pages... is regarded as superior to the other tendered internet products due to quality, speed and service and it is when ClearSky is about to sign a deal with this provider that it learnt that its arch rival competitor DarkSword Air had already acquired a controlling interest in SurfShop with the aim of limiting their product for the next two years to their aircraft only.
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This has prompted ClearSky to re evaluate its strategic plans and present them to the board for approval.
The problem is that DarkSword Air, a rival competitor has acquired a controlling interest in SurfShop which was also earmarked to be contracted by ClearSky to install its internet services offering IFE facilities on its aircraft. The acquisition of the controlling interest in SurfShop by DarkSword has prompted ClearSky to review its proposal since its competitor intends to limit the services offered to its aircraft only. In this particular case, SurfShop is a preferred provider by virtue of its service, speed and quality. It can be noted that the cause of the problem is that it ClearSky can no longer be able to access the services offered by the preferred principal vendor and service provider of airborne internet application the company wanted to roll-out globally on their new IFE platform since the controlling interest has been acquired by the other rival competitor which has led to the withdrawal of the proposal in order to develop the new strategic plans and present them to the Board for approval.
The most notable critical factor in this particular case is that there is likely to be a decline in business for ClearSky as the customers would prefer, to use aircraft offered by the competitor which has IFE services. In this case, it is prudent to use a SWOT analysis to try and establish the competitive advantage of ClearSky with reference to the adoption of the new IFE concept which has gained more prominence in the aviation industry especially during the contemporary period.
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