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One of the interesting reasons for the company’s success can be attributed to its entry approach that the company used in different markets. TCS being the first software company in India, has been in domestic operations since 1968 and its first big export came during the period 1973-74 when it took up the job of building inventory control software solution for an electricity company in Iran. (Agarwal, 2008, p. 19). During the same period TCS also took up a similar assignment in UK developing hospital information system. From that period and with its continued success, TCS has been a delight for its clients globally.
The company’s principal activity is to provide information technology and business process outsourcing services. The company offers its services to varied types of industries but its prime focus is in on industries such as banking, insurance, financial services, manufacturing, retail, telecommunications and infrastructure. Innovation can lead the company as at niche player. The Niche for TCS is its BPO Services wing. “the key idea in niching is specialisation” (Kotler and Armstrong, 2006, p.543). TCS has operations all over the world including in Americas, Europe, Asia as well as Asia-Pacific. The IT consulting and other services market has shown impressive growth in recent years, offering an attractive prospect to potential new entrants. Entry into this market may be done by diversification of the existing activity or by founding a new company. (Datamonitor 2009, p.14). In the year 2008, the company has set its foot in other newer Asia Pacific markets such as Thailand. Let us now look at TCSs and its country specific entry modes in view of its strengths, weaknesses, Opportunities and Strengths.
TCS’s association in Europe has been there for the last 2 decades. . Indian software services firms such as TCS and second ranked Infosys technologies are expanding in Europe
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This study takes the examples of China, India and Brazil to study them in details. Analysis of various risks is also being undertaken in the matters of entry. The term emerging market denotes the nations where the social and business activities are in the process of rapid industrialization and growth.
The reason is that states and different regional alliances are systematically organizing their economics in which technology and innovation played a decisive role in the recent times. Today, China and India are on the top of world economics as both countries are advancing significantly in technology and engineering automation sections (Enderwick, 2012).
Tata has acquired British company; Jaguar, land rover, together with a South Korean company Daewoo to increase its motor vehicle production and service quality (Hollensen, 2007, p. 287). The company offers other services in it conglomerate such as consultancy services.
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The paper states that the objective of creating new market segments underpinned Tata Nano’s entry into the ultra-low-cost car market. The realization of the unexplored opportunities and the desire to invent solutions to the challenges afflicting the low-income and middle-income earners contributed to the strategic move of exploring the low-cost market in India and the global market.
The author states that the choice of the entry mode depends upon the external and the internal business environment. The external environment comprises of the macro-environment and includes the political and economic factors of the host country, the government rules and legislation, the barriers in the sector and the host country market environment.
To cut down on unnecessary costs, Tata Motors should keep its inventory level low.
Established back in 1945, Tata Motors is currently one of India’s biggest automobile company and the fifth biggest truck
Contextually, the report offers a comprehensive understanding about the present business condition of Brazil along with identifying the competitive scenario of the retail clothing industry of H&M. Post