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Almost everyone who leaves their homelands to pursue studies or work abroad experiences some amount of cultural shock. For the Chinese, this cultural shock amounts to an alarming extent since the culture of the west is entirely different from that of China and the Chinese people. Not only is the language entirely different, so is the style of living and customs. Most people who leave for America, UK, Australia or other western countries have to learn the English language as it the major medium of communication in almost all of these countries. For that purpose, there are many English language centers in China that cater to these people. These centers however provide little besides English language training to these students.
Due to that, even when they are considerably proficient in the English language, Chinese people still suffer difficulties once they actually arrive at their destinations. A reason for this difficulty is that they are un-initiated with the ways of the western world.
This business plan proposes to offer these prospective students and businessmen a way to become oriented with the culture and ways of the West so that they face less difficulty in settling in once they arrive at the country of their choosing.
The English Language centers currently offering their services in the major cities of china mainly focus on offering comprehensive English language teaching. Although it is imperative that the Chinese people who are leaving for abroad learn how to communicate in English, it still does not diminish the lack of understanding that these people possess about the social and cultural workings of the west and how this lack of understanding effects their performance.
The Le Yan English centre will be filling in the gap in this educational sector and the whole plan is based upon the concept of providing the customers with the added advantage of acclimatization with the western
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