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This was actually a result of proper planning which was influenced by the previous experience that the company had in Japanese market. In 2002 eBay had to withdraw its operation from Japan and it was a result of lack of proper planning.
Cultural and social environment is one of the most important factors especially when business is done in the international market. However it is more important while a traditional product or service is marketed as compared to any online product or brand like eBay.
In order to achieve success it is very important for the companies to modify their products and offerings according to the needs and demands of the customers. Like any other successful company, eBay has also modified its offerings. In 1998 the company launched an online automobile website where customers can buy or sell real cars. Before launching this site company realized the increasing demand of such a site where people can deal with real cars. Moreover PayPal was purchased by eBay with the objective of providing better payment options to the customers.
Pricing is another crucial factor in order to stay ahead in the competition in the international market. eBay, when started did not charge any money for any auction, but with the increasing popularity they also started to charge a small amount as fee. eBay designed its pricing policy considering the demand of its customers throughout the world.
It is very important to reach the target customers properly; as a result organizations always try to form an effective distribution channel. An online company like eBay do not has traditional distribution channel. It reaches it’s customers through the internet. People can purchase or sell various products by accessing internet from any where in the world. So, it can be said that internet is the main distribution channel for eBay to reach to its global customers.
Promotion is another crucial factor for increasing awareness about the
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Companies save a lot by not up-selling at the opportune moments during in-bound calling since out-bound calling these days is considered to be invasive and eventually disastrous to the customer association. There is a benefit that arises from a quality outsourced customer care and that is the capacity to produce relatively higher retention rates.
The marketing strategies employed in the international markets vary depending on the unique needs of the specific countries such as culture, geography, language and religion. However, they also show some similarities particularly where similar marketing strategies, such as using local media for advertising, are employed over a region or in several countries.
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques.
Globalization has opened the doors widely open for business community as they can market
There are various reasons for business selling beyond its domestic borders. The geographical size of the country determines the size of the market. After the domestic market gets saturated, a businessman has to think beyond the national borders. At times
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