Nobody downloaded yet

Marketing Financial Services - Essay Example

Comments (0) Cite this document
A multitude of corporations on a global scale declare bankruptcy and render thousands of employees jobless. The inevitable nature of factors which interplay and caused this financial turmoil on a global…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.1% of users find it useful
Marketing Financial Services
Read TextPreview

Extract of sample "Marketing Financial Services"

Download file to see previous pages The following marketing areas would be considered in the discourse: the marketing tools used by the organization, the customers of the organization, including issues such as customer care, the current issues faced by the organization, and the control systems used by HSBC.
HSBC Bank has been operating in England and Wales at the registered office located at 8 Canada Square, London E14 5HQ. It offers a diverse portfolio of financial instruments including savings and current accounts, investment accounts, credit cards, loans, mortgages, insurance and international services. It supports a wide range of education projects and initiatives throughout the communities where they do business. In addition, “HSBC supports a wide range of projects and initiatives that underline their commitment to UK businesses.” (HSBC, 2010, 1) The management of HSBC promotes diversity and equality of opportunities through programs where they establish partnerships with other business organizations. Accordingly, “representatives of HSBC Bank plc can provide advice on investment and pension products from selected providers, including companies within the HSBC Group, and on life insurance products from HSBC Life (UK) Limited.” (HSBC, 2010, 1)
With the extent of drastic effects that the financial crisis have wrought, HSBC Bank remains strong in the market due to its strengths, as presented: (1) diversity of financial portfolio; (2) a strong customer relations skills; (3) a competent and professional management; (4) extensive global reach; (5) substantial resources. The multitude and variety of products and services enable HSBC to tap a wider range of clientele base from children to retirees. Their strong customer relations skills make their management and staff adept and competent to address customer relations issues and impending threats in the environment. An extensive global reach is a plus factor to tap potentials in diverse ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Financial Services Essay Example | Topics and Well Written Essays - 2500 words - 3”, n.d.)
Marketing Financial Services Essay Example | Topics and Well Written Essays - 2500 words - 3. Retrieved from
(Marketing Financial Services Essay Example | Topics and Well Written Essays - 2500 Words - 3)
Marketing Financial Services Essay Example | Topics and Well Written Essays - 2500 Words - 3.
“Marketing Financial Services Essay Example | Topics and Well Written Essays - 2500 Words - 3”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Financial Services

Marketing Financial Services

...?Marketing Financial Services Barclays Bank Plc. XXXXX XXXX Number: XXXXXXX of XXXXXXXX XXXXXXXXX Code: XXXXXXXX Tutor’s Name: XXXXXXX Date of Submission: XX – XX – 2011 Table of Contents Table of Contents 1 Overview of Company 2 Reasons for Choice 3 Barclay’s Strategy and Principles 3 Current Marketing Issues and Challenges 4 SWOT Analysis of Barclays 6 Bibliography 11 Introduction: The main aim of this paper is to study the SWOT of one of the largest and most trusted banks across the world, i.e. Barclays Bank. A major issue that commercial banks are faced by includes the issue of marketing. Here several different aspects of the company like,...
10 Pages(2500 words)Essay

Marketing Financial Services

...Marketing Financial Services Introduction Morgan Stanley is one of the most well known financial services firm in the world. Its head quarter is based in New York. The firm operates all over the world and deals mainly in institutional securities and investment management. Morgan Stanley advises large institutional clients how to raise funds from the market and how to manage its investment portfolio. The recent financial crisis has hit the company badly but it has recovered well from that. The company’s reputation is also good in the financial market. The brand name of Morgan Stanley is well established since it is been operating in the financial industry for a long time. It was founded way back in 1935 so it is a well known brand... and in...
10 Pages(2500 words)Essay

Marketing Financial Services

...?Marketing Financial Services: American International Group Table of Contents Introduction 3 Brief Overview of American International Group (AIG) 4 SWOT Analysis 5 Strengths 6 Weaknesses 9 Opportunities 11 Threats 12 Conclusion 14 Reference 15 Introduction Increasing activities relating to trade and business has brought significant changes within an economy. With time, the complexities of trade and business have been multiplied. Globalization and technological advancements are two major factors that have encouraged the international trade activities and it has also expanded the scope of trade and business. The leading world economies gradually understood the importance of international...
10 Pages(2500 words)Essay


...?SWOT Analysis for HSBC Holdings plc Introduction HSBC Holdings plc is one of the largest banking and financial services organisations in the world, with some 8,000 branches located in 88 countries and territories in Europe, the Middle East, North and Latin America, the Asia-Pacific, and of course in Hong Kong. The company is listed in at least five stock exchanges in the world (London, Hong Kong, New York, Paris and Bermuda), with 220,000 shareholders in over 120 countries and territories. The organisation provides a complete range of financial services, to a customer base numbering 100 million worldwide (HSBC Annual Report and Accounts, 2009). Marketing...
10 Pages(2500 words)Essay

Marketing Financial Services

...?Marketing Financial Services Table of Contents Introduction 3 SWOT Analysis 5 Marketing Tools 7 Issues 7 Current Issues 9 Control Systems Used 9 Conclusion 11 References 13 Bibliography 18 Introduction Marketing can be recognized as a key to success for any organization, irrespective of its size and sector in which it operates. Development of marketing in financial service sectors has been quite sluggish. It was further observed that for a long period of time the industry was seen to be primarily product led. The financial service sector has been growing at the fastest...
10 Pages(2500 words)Assignment

Marketing Financial Services: An overview of HSBC

...?Running head: Marketing Financial Services Marketing Financial Services: An overview of HSBC s Company Overview: Operating 8,000 offices in 87 countries, HSBC is the banking brand in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. Until 1990’s the group was regarded as Hong Kong’s biggest financial institution. A series of acquisitions all over the world has provided it with business presence in almost all the continents of the world. The company provides lending products through the subsidiaries to middle-market consumers. With innovation being the differentiation strategy,...
8 Pages(2000 words)Essay

Marketing Financial Services

...1 MARKETING FINANCIAL SERVICES INTRODUCTION This report will focus on the financial services industry and how marketing affects that industry. MCorp conducted a survey with 67 financial services firms of various sizes, across multiple lines of business, to determine the top branding and marketing priorities for 2005. The top 10 marketing priorities were: Acquire New Customers 26% Customer Retention 24% Work on the Brand 19% Profitability 16% Increase Awareness 14% Efficiency/Resource...
8 Pages(2000 words)Essay

Principles of Marketing Financial Services

...Principles of Marketing Financial Services Abbey is one of the UK's leading personal financial services company. It offers a full range of personal financial services including mortgages and savings, bank accounts, loans and credit cards, long term investments policies, critical illness and unemployment cover, and household finance. The company operates in the UK, Europe, and the US. It is headquartered in London, UK and employs about 25,000 people. Abbey is one of the leading providers of mortgages, savings, protection and self- invested personal pensions in the United Kingdom and is one among the...
11 Pages(2750 words)Essay

Marketing Financial Services

...The Marketing of Financial Services by HSBC This essay considers how HSBC Bank plc markets its services in the UK with specific reference to four areas of marketing. It will firstly identify and review some of the strategies used to deal with the difficulties associated with financial services marketing and consider the impact of the macro-environment on marketing. It will then discuss market segmentation and targeting strategies to determine their effectiveness. Finally the aspects of product and promotion from the marketing mix will be...
5 Pages(1250 words)Case Study

Marketing Financial Services

...Marketing Financial Services Question 1 The Reasons for Expats to Be of Interest to a Global Bank Expatriates are individuals who are working in companies of foreign countries on a provisional or permanent basis. Moreover, expatriates are skilled professionals send to foreign countries by their companies. Expatriates working in foreign countries are required to formulate as well as devise plans and strategies in order to acquire better financial solutions. In this context, expatriates are concerned about choosing appropriate financial institutions or global bank through which they can manage as well as organise their wealth. The global banks are...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Financial Services for FREE!

Contact Us