Nobody downloaded yet

Marketing- Analyzing Buying Behavior - Essay Example

Comments (0) Cite this document
The proposal for new “eco-friendly” product given by Joshua Edwards can be examined under the consumer buying patterns as shared by Kotler and Armstrong. It must be noted that any product will not sell itself unless consumer find it that this product is solving some or at…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Marketing- Analyzing Buying Behavior
Read TextPreview

Extract of sample
"Marketing- Analyzing Buying Behavior"

Download file to see previous pages “eco-friendly” product can be created through informative advertising by telling consumers the hazards of using the product that are not made for the wellbeing of the environment. Another danger in the proposal is the pricing of the new product which will be charged 150% more than the current price. However, if the consumer perceives that the product is not doing a better job than their conventional products, then once again our marketing proposal could lose out. Hence, careful pricing needs to be done to see if it is consistent with the benefits that it promises to render. The increase in the availability of the product in various retail outlets will be very beneficial for the business and this could increase our sales and profits and we can try to increase retailing outlets for even our conventional products.
Commercial products are often sold to different organizations once a problem is recognized by these institutions. As far as the anti-bacterial is concerned we should go with the plan. The reason behind this is that currently there is no competitor in the market and we can afford to charge high prices without losing any customers. We can therefore squeeze the maximum revenue from the market until new competition arises in the market of anti-bacterial cleaners. The consumers in this market have no opportunity for supplier search and we can squeeze the total market sales from our production. Neither will they need any proposal solicitation nor will they be reviewing our performance as there be no benchmark in the market. Thus we can go in the market to meet our objectives. Similarly, we can also repackage the wax product due its distinct features in the market and command high prices. This again will be a success due to lack of any similar product in the market. Therefore, we can trust Rena and immediately implement the plans as proposed by her to meet our marketing objectives.
This exercise provided us with knowledge that businesses can produce a ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing- Analyzing Buying Behavior Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Marketing- Analyzing Buying Behavior Essay Example | Topics and Well Written Essays - 500 words. Retrieved from
(Marketing- Analyzing Buying Behavior Essay Example | Topics and Well Written Essays - 500 Words)
Marketing- Analyzing Buying Behavior Essay Example | Topics and Well Written Essays - 500 Words.
“Marketing- Analyzing Buying Behavior Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Buying Behavior & Market Analysis
...? Buying Behavior & Market Analysis Buying behavior and market analysis Case Problems facing eBay’s operations in its Asian Markets Questions still linger on how a company with a global market leader position cannot quite get a footing and establish its power in South Korea, China and other Asian markets. With its operations online as an auction company, eBay’s model in business centers on the use of the internet in delivering its services and products to its customers. Hence, the eBay stores have no inventory and do not ship products to its customers. However, the company gains its...
5 Pages(1250 words)Essay
Consumer and Buying Behavior
...?Consumer and buying behavior Table of Contents Consumer and buying behavior Table of Contents 2 Introduction 3 Literature Review 3 Research Methodology 7 Analysis and Discussion 8 Conclusion 10 Recommendations 10 References 12 Annexure 13 Appendix 1: Questionnaire for Interview 13 Introduction The age of competition has largely accentuated the need to ensure better branding and positioning in order to create a distinction in the minds of the target market audience. This is more important considering the fact that there are a large number of competing brands in the market and it is very important to create a distinction between brands so...
8 Pages(2000 words)Research Paper
Buying Behavior & Market Analysis
...? Topic: BUYING BEHAVIOR AND MARKET ANALYSIS From the three products, I have purchased a computer software, which was a computer game, and an underwear. The computer game was a high involvement purchase and the underwear was a low involvement purchase. A high involvement purchase takes a higher expenditure than a low involvement purchase. It also takes a lot of risk to do this purchase; therefore a proper evaluation is important before purchasing. The computer game I purchased was FIFA 2012 and it was costly. It also took a substantial amount of risk because some of the files could be corrupted and it wouldn’t function. Again, the game could refuse to work with my computer. On the other...
4 Pages(1000 words)Essay
..., social class includes consumers with a similar level of preferences, income, and education (Jobber, 2010). Summarily, marketers in organizations need to evaluate and analyze the consumer buying behavior so that they can establish buyer’s response to the marketing strategy of the organization. Additionally, assessing the buying behavior of consumers enables a firm to develop a marketing mix which it uses to satisfy customer’s needs and expectation; thus, there is the need to evaluate where, when, how, and what consumers purchase. Marketers will be in a position to predict how consumers...
4 Pages(1000 words)Essay
Marketing - Analyzing Buyer Behavior
...Analysis of buyer behavior An important part of the marketing process is to understand why a or buyer makes a purchase. Without such an understanding, businesses find it hard to respond to the customer's needs and wants. ("tutor2u", n.d). A consumers' buyer behavior depends on various factors like cultural, social, personal, and psychological aspect which make consumers develop a mind set to merchandise and brand fondness. An analysis of buyer behavior is important to understand the market and the consumers to place the product better. Any buyer will think before they purchase a product, it might be a luxurious item, a comfortable item or a basic need. ...
3 Pages(750 words)Essay
Online Buying Behavior
...WHY WOMEN BUY OR NOT BUY GROCERY ONLINE IN UK Introduction The world is becoming a global village. Internet is the source for this close, fast and direct communication between different nations. Within the last 20 odd years the web has gained extreme popularity. What ever is required is available on the web. Now people can have focus databases from the entire world within seconds and can easily manipulate their PEST analysis accordingly. How has the web helped the businesses develop For that one needs to understand a few jargons: E-business-this involves the use of electronic platforms to conduct a company's business E-commerce-this just involves buying and selling...
10 Pages(2500 words)Research Paper
Children Buying Behavior and Marketing
...displayed could also influence their buying styles significantly. The results obtained showed that the images in the magazines have strong influence on the consumer behavior of the children. The most of the children with whom the discussion was held showed that they carry strong images of self in line with those portrayed by the advertisers. They were also of the opinion that the consumer societies or their parents too are too narrow to see their personal concerns. Many of them feel that positioning them in their peer group is very vital for them being acceptable in future. The consumer societies and parents alike have tried hard to convince them on the hollowness in the advertisements and need for each...
10 Pages(2500 words)Essay
Consumer Buying Behavior
...which are relevant for the study, and articulates the research gap which the present research shall attempt to address. 2.2 Consumer Buying Behavior The interaction between consumers and businesses has changed significantly over the last few decades. One of the primary reason for this shift has to do with the macro and micro changes within the business environment; as these have played a pivotal role (Solomon et al, 2009). It is noted that this dramatic shift has been a key function of the lifestyle changes and the use of technology by contemporary consumers. Drawing upon Bigne et al. (2005), traditional marketing concepts as well as tools and techniques have been tested due to these...
15 Pages(3750 words)Essay
Consumer Buying Behavior
... CONSUMER BUYING BEHAVIOUR A STUDY ON CONSUMER BUYING DECISIONS CONSUMER BUYING BEHAVIOUR In economics and marketing studies, a consumer refers to an individual or organization that pays for and thus uses economic goods and/or services. Consumers form part of the chain of distribution and as such, without them, a nation’s manufacture and trade industry will collapse. Therefore, all marketing decisions are based on assumptions about consumer behaviour (Kolter, 2000, p. 73). In order to entice potential buyers to a specific product or service thus generate profit for manufactures, marketers have to gain knowledge about consumer behaviour...
3 Pages(750 words)Assignment
Organizational Buying Behavior
...Organizational Buyer Behavior al Affiliation) Organization buying is the process involved in decision making while making purchases in an organization. It entails many persons and some decisions for bigger purchases may include people from different departments and management levels. For instance, the purchase of modern software may require decisions made by the IT, procurement and the Human resource department as well as the end users of the software. Some of the factors that may influence the organizational buyer behavior include competition and staying ahead of the competitors, regulatory changes than happen often, the organizational key goals and objectives, a change in the government...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing- Analyzing Buying Behavior for FREE!
Contact Us