We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Theory on selected topics - Essay Example

Comments (0)
BCG matrix adopted was developed by Boston Consulting Group in 1970, to assess the position of various product lines of particular business with regard to their relative importance. This approach is used by strategic manager of all the big companies to decide on which products…
Download full paper
Theory on selected topics
Read TextPreview

Extract of sample
Theory on selected topics

Download file to see previous pages... These products are usually categorized according to their characteristics of market growth rate and market share. A typical BCG matrix is shown in the figure below:
As we all know that McDonald’s Corporation is made up of world-wide business, such as McDonald’s USA, McDonald’s Europe, McDonald’s Asia and McDonald’s America. We are going to use the lens of BCG matrix to determine the position of each of these businesses in a BCG matrix for McDonald’s Corporation. (QuickMBA, 2009)
STARS: Stars are those products that have a large market share in a rapidly growing industry. In simple words, these are successful products that need continuous investment to maintain their dominating position in the market. According to the statistics given in McDonald’s Corporation’s annual report, McDonald’s USA is a star. It has a high market share in the market which is booming rapidly. However, due to increased competition in the market, McDonald’s Corporation should invest in McDonald’s USA heavily, so that they do not lose out market share to other competitors like Burger King or KFC. (Daft, 1997).
A question-mark is a business that has low-market share in the rapidly growing industry. In order to increase the market share, the business will need more and more resources. However, it is not guaranteed that the business has enough potential to become a start. In the case of McDonald’s corporation, McDonald’s Europe falls under the category of a BCG Matrix “Question Mark”. McDonald’s Europe has found it tough to break into the food industry which is already congested with various firms in the industry. The culture diversification in the different parts of Europe has also resulted in low-demands and cash returns for McDonald’s Europe, making it a question mark. The only way to cure the problem is that McDonald should carry out a market research to find out what people ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
The role of two selected topics in Operation Managment
Let us find out the role of supply chain and technology in operations management. Supply chain in operations management: Supply chain management ensures that the entire process of purchase, transport and manufacture is determined. It analyses the three elements namely, supply chain management components, supply chain business processes and supply chain network structure.
9 Pages(2250 words)Research Paper
Communication Theory- Article Analysis
The theory, put forward by Altman and Taylor in 1973, details the development of interpersonal relationships. According to this theory, the development and dissolution of interpersonal relationships follows a series of interconnected stages described through a multilevel onion diagram (Miller 166).
3 Pages(750 words)Essay
Leadership Theory
Leadership knowledge is a strong background of a personal development. Moreover, the knowledge of leadership plays a crucial role in the work of the enterprises. The main task of a leader is to make people follow him: “no matter how carefully you plan your goals they will never be more than pipe dreams unless you pursue them with gusto” (Stone cited in Groves 2006).
10 Pages(2500 words)Essay
Ludwig von Bertalanffy Systems Theory
A general system theory would be a useful tool by providing models that can be used in different fields and thereby protecting from vague analogies which have prevented the progress in these fields. Also, a general system theory helps in defining exact definitions for concepts like general theory of organization, wholeness etc, and thereby putting them into quantitative analysis.
5 Pages(1250 words)Essay
No topics
He contends that crackdowns are often most effective at reducing crime initially, but crime may return as the crackdown is prolonged. An article by David Kennedy titled "Pulling Levers: Getting Deterrence Right", reports on case studies from Boston and elsewhere on the tactics used by various law enforcement agencies to put pressure on gangs to reduce the violence.
2 Pages(500 words)Essay
Film Topics: Conspiracy Theory in Film and Television (ENGL 3300-WK1) Fall 2011
In doing this analysis I hope to shed light on the characters emotional and mental conflict they must endure throughout the piece. I hope this will more accurately describe the development of the
2 Pages(500 words)Essay
is an oil project in Alberta, which is unique in that the oil reserves reside below a layer of ground water (top water), which is approximately 160 meters below the surface of the earth (Cenovus Energy) 14. There are various reasons behind the expected increase in oil demand
1 Pages(250 words)Admission/Application Essay
Discussion Topics
During this era, banks failed leaving millions of people without savings. In addition, factories closed down forcing people into unemployment. The tariff act of 1930 is considered as the worst mistake
1 Pages(250 words)Essay
Discussion Topics
Managers interact with other individuals outside the organization in an attempt to gain more ground and reach out more. There are also supervisors whose oversee the tasks carried out by the employees and maintain daily routines. Supervisors and managers need to work as
1 Pages(250 words)Essay
Any topics
The authors’ work is well covered, accurate and current in relation to the dates and factual sources given. The work is objective with impressive coverage. In addition, the author’s work is not exposed to biases and explications.
6 Pages(1500 words)Essay
Let us find you another Essay on topic Theory on selected topics for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us