Weekly journal - Assignment Example

Weekly Journal In this advertisement, a dog owner tries to prove that he can use his dog to round up his mates for aGuinness during St. Patrick’s Day. The dog is let loose on a field where there is a crowd of 16 people. There are several stands such as a living room with a couch which has a screen showing a football game. There is also an Indian restaurant, a club where girls are dancing and a bar that serve Guinness. The dog owner whistles to the dog as it directs a group of seven men away from the couch, the club and the Indian restaurant.

The dog manages to prevent the men from going to the couch, the club and the Indian restaurant, and it rounds them up to the bar to enjoy Guinness. The ad is selling a beer called Guinness. The ad is communicating the fact that even a dog can round up people to enjoy Guinness together. It is trying to communicate the fact that even a dog knows that people are better off enjoying Guinness together than going to the couch to watch a game, to the club to see girls dancing or to the Indian restaurant for food.

The fact that a dog can be used to round up people to come and enjoy beer together is what drew me to the advertisement. There was also a crowd that watched as the dog rounded up people to the bar. This made the advertisement interesting and funny. I think that the ad was effective towards persuading people to choose the “Guinness” brand and not any other. The fact that the ad depicted that even a dog know the right beer that people should be taking was an effective way of making people believe in the brand.

I think that the brand has stood the test of time since it has been in existence for very many years. I would definitely buy the product if I had the money and needed beer. This is because the product has been in existence for very many years. This shows that it is loved by many people. It must, therefore, have an edge over similar products.Work CitedCo.Create. < http://www.fastcocreate.com/1682099/the-15-best-ads-of-2012#2>