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ips with the customers and the development of a better website will allow PharmQuip to gather useful customer data and retain the customers’ loyalty. The global healthcare equipment industry is anticipated to grow around 5% more till the year 2012. Therefore this is the best opportunity for the company to go global and increase its market share. The developing countries such as Pakistan, India and Malaysia are the most attractive markets because these markets are not concentrated, hence, the demand for healthcare equipment for the disabled will be much higher than in developed countries. NGOs have played another role in creating demand for healthcare equipment as 1500 jobs were created in India in 2005 for the handicaps. The physically challenged individuals who go to jobs or are living alone are the main target segment for PharQuip. Although the international expansion looks very attractive at first glance but it presents a number of issues. As the PharmQuip business will enter the global arena, it will require more ICT resources and streamlining of the current processes to meet the demand of international healthcare retailers and chemists.
The company will need to employ more security measures to enhance the current payment system for its B2B customers. Security of customer data and supplier information will also be needed and will require significant expenditure when the company goes global. A higher budget will be required to advertise and for the promotional strategy to be implemented in all the countries where the company will operate. The single greatest risk that the company faces is from the changes in technologies and introduction of lower cost healthcare equipment.
New regulatory requirements can be introduced in the countries which can harm the business. Other risks are the changes in the market dynamics, introduction of alternatives to healthcare equipments and breakthroughs in biotechnologies which can cure the physical disabilities of the
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The clients of the company belong to diverse countries of the world and are used to travel by air internationally as well as nationally. The company has a huge number of employees in different departments, which are increasing day by day; hence, the size of the company does not limit to the UAE – it has outlets all over the world.
Businesses in general and retailers in particular are experiencing varying degrees of success as they strive to incorporate Internet technology into traditional retail formats (Little et al. 2002). E-marketing is the antithesis of bricks and mortar of retailing.
This report prepared is for the purpose of advising the firm on how to redevelop and enhance the firm's online business presence and e-business strategy.
Critical assessment and review of the Dell's website was performed that will serve as the model for the client.
The performance of the firm has been significant - presenting indications of continuous growth through the decades - a fact that led to its entrance in the London Stock Exchange. The firm has approximately 153 stores across Britain; the number of its employees has been estimated to 21,500.
To produce recommendations for the company and to improve its online presence, the report will first discuss the Amazon's website context of use, emphasizing characteristics upon which particular emphasis should be placed within VG Jones. A critical appraisal of the key characteristics of the competitor's web site is based upon the results of my analysis and is justified by the use of appropriate guidelines and other suitable techniques.
At the start, HMV stores were known for its state of art interior design and merchandising situated in London. At the time it was all innovative and carried rich heritage traditions. During the early years of establishment HMV as a retailer could claim that it has played a significant role in shaping the music in a systematic way to enter into the homes of the listeners.
Zorbas and Sons Public Ltd is an established Limited Company in Cyprus and its main activity is the production, distribution and sale of fresh pastry and confection products. The company today has 45 stores all over Cyprus (20 in Nicosia, 9 in Limasol,9 in Larnaca, 3 in Famagusta and 4 in Paphos) and three production units in Aradippou Industrial Area, equipped with the latest of technology.
lfred begins selling his software via his website, using an online ordering form. He sells his software both via direct download and, primarily for those with slower Internet connections, via DVD sent through the post. Alfred uses written standard terms of business which include a term "Alfsoft Ltd is not liable for the results of using this software".