Download file to see previous pages...
These are individuals/ groups who wish to be in control of their spending, those who are budget conscious and are always in the lookout for good finds and bargains so they could maximize their budget. They will most likely shop in a supermarket that offers one of the lowest prices. They will be interested in a place that is haven for those who wish to stretch their budget.
Target market includes both men and women who are contributing to the earnings of the household. They are the decision makers who are in control of identifying which products to purchase for the daily needs of the house. Secondary target market are the children and younger ones who also have great influence in the purchasing decisions of their parents/ guardians.
Wal-mart will retail standard supermarkets, both dry and wet goods. It will carry a wide range of products, from beauty and health care, to kitchen items and food, and even garments and small appliances. It will also have a snack counter where shoppers could stop by while finishing their shopping. It will be offer a one-stop shopping convenience that will provide the customers with all the necessary items they usually shop for when visiting a supermarket.
Wal-mart will be a warehouse type of supermarket experience. It will have wide aisles, spacious shopping areas that best suit those who buy items in bulk. The store is designed to make shopping comfortable for its customers. Pricing will be competitive – the management will ensure that the store offers the lowest in the industry. The store will also offer loyalty programs for those who are frequent buyers. It will give additional discounts to members of this loyalty programs.
Wal-mart will do promotions through local television and radio advertisements. It will also place occasional advertisements in local newspapers on a regular basis. Wal-mart will also do below-the-line advertising via ad placements in billboards situated in key areas in the cities.
...Download file to see next pagesRead More
The report has also analyzed the external business environment of USA, which is a necessary task while developing a marketing plan. The report has also conducted SWOT analysis for identifying the strengths, weaknesses and also the external threats & opportunities.
In this report, the marketing plan of Creations for You has been presented. The situation analysis suggests that marketing for wedding services is becoming lucrative because people want to organize memorable functions without having much focus on costs. Rather than visiting the different service providers for wedding arrangements, people prefer hiring a planner which may organize everything for them.
My company is already practicing the social media marketing and some activities have been partly successful. However, the fans and followers are not active according to the company’s expectations. Social Media Plan Overview The organization’s goals for social media entail developing and increasing people’s interests in the products and gaining market shares by providing services to clients through the social media.
So, basically, this is a coffee & tea shop. The concept of the shop is extremely different from all the existing players. The cafe combines the concept of resting and technology, i.e., the cafe will sell technology-related design products along with the beverages.
Goals CEO's Goals: Determine the optimal number of employees and payroll for executives Devote at least 30% of the budget to marketing activities Marketing Goals: Achieve $35,000 in sales four months after opening by offering up to15 services per day Have a customer return rate of up to 85% by the end of the first year Expand the number of services offered to 45 by the end of the first year Provide services that are customized as per the client’s requirements Strategic Goals: Establish as a high-end, profitable beach business for top quality, customized spa facilities in Virginia Tactical Goals: Establish exclusive contract with travel agents to attract tourists Provide exclusive membershi
The study will offer a marketing plan for a newly developed Wine Bar in Sweden. Wine bar business is one of the profitable businesses around the world. A potential crowded place is required in order to establish a wine bar business. Finch wine bar is trying to enter in the potential and competitive Swedish wine market.
The product being launched is a handheld retinal scanning device that uses laser technology to instantly recognize the patient, offering hospitals, emergency crews and other clinical staff members an instantaneous patient profile and history. This device is
The café combines the concept of resting and technology, ie, the café will sell technology related design products along with the beverages. The customers get an overall experience of having coffee along with shopping. Therefore,
The author states that the recent economic downturn has made the current consumer base to change the grocery-shopping trend. The current customer base includes young singles; younger childless couples and mile aged childless couples. On equal measure, the current target audience includes the married women with children and busy mothers.