Introduction to mass communication - Essay Example

When it comes to newspapers and magazines, there is a dire need to comprehend how these mass communication facets would take care of the society’s portrayal and the people living within it. Their day to day undertakings and tasks would be covered by the mass communication agendas, hence playing a direct role within their life regimes. Mass communication is an important tool within any society as its significance is seen in different contexts time and again. The people who run the different mass communication outlets have a very pertinent responsibility as these look to defy the opposition which is raised in the wake of achieving success.

The newspaper and magazine regimes have long realized that mass communication is happening for the benefit of all concerned and that the stakeholders of the newspapers and magazines have to be told nothing but the truth. There is a sense of belonging as far as societal responsibilities are concerned. This is of paramount essence because mass communication does take the major share of the audience’s attention, on most of the occasions. The people’s attitudes, knowledge levels and perception regimes change as and when the newspapers and magazines amend their respective agendas.

It goes to show without any doubt that mass communication has a very important effect on the lives of the people who read newspapers and magazines, and even the ones who are not directly affected by the same (Perry 1996). Anything that is printed within these media vehicles gets noticeable coverage and hence the lives of the people are changed either in a positive or a negative way. The change is indeed imminent as is the case worldwide, with regards to newspapers and magazines. It goes to show without saying that the top heads within these newspapers and magazines have a huge responsibility resting on their shoulders, and hence they must make positive impact on the minds of the readers, and indeed the