The paper will show a research on the company and cover an analysis of the company and its marketing environment. The company is more than just a name. It is a brand that goes beyond just offering products and services to its…
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From there onwards, the paper shows an analysis of the company’s micro-environment and macro-environment.
There are many elements in the company’s internal and external environment and it is essential for the managers to understand every detail of these environments. In today’s world, it is not only the internal environment of the company that is important but also the external forces that act upon the company and influence the way it works. Therefore, Emirates Airline must understand its environment and deal with it effectively.
Furthermore, a SWOT analysis of the company is done to get a holistic view of the company in order to better understand it. And finally, recommendations are made, after extensive research on the company and its environment, as to what changes the company must adopt in order to avoid failure and continue prospering in today’s challenging environment.
There are many benefits of doing customer analysis for Emirates Airlines. Firstly, it is important to note that Emirates Airlines operates in more than 50 countries throughout the world (Nasser, et al, 2005). This means that it encounters with a wide array of cultures in its customer base. It would be impossible for the company to manage its operations if it did not understand these cultures and did not cater to them individually.
There are many changes happening in today’s world. The customers are much more informed due to technological advancements and the widespread of internet. There is increasingly fierce competition in the airline industry and the customer perceptions and preferences are changing due to the global recession and awareness. All these factors conclude to changes in the demands of the customers.
By doing a thorough analysis of the customers changing needs, Emirates Airlines can tailor its marketing mix, distribution channels and offerings
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It is built through taste, touch, smell, sound and sight. Today the brands need to stand out from its competitors and develop something unique for its target market. In short, brand is evolving (Lindstrom, 2005, p.195). The brand chosen for this project is a consumer product is Pantene a Procter & Gamble product.
It forms the backbone of the social and economic development of the economy. The sector chosen for the project report is hospitality industry and the research will be based on the international Fortune 500 Company, Marriott Hotel. The company at present ranks 210 in the Fortune 500 list (CNN money, 2011).
The paper tells that marketing managers have to effectively coordinate marketing activities prior to the desired expectation of the firm. An enterprise is characterized by numerous goals and objectives to pursue, but basically, the primary objective of any given firm in business is to make profit. Marketing plans come in handy, thereby determining the success or failure of an enterprise in business.
It has marketing and management, which are broad topics that are seen to be related. Ross highlights that marketing are simply transactions that are meant to generate a profit (2). The American Marketing Association defines it as a process of developing transactions that satisfies the individual and organizational needs through plans, prices, promoting and distributing concepts, goods and services.
Today the marketing mix elements have stretched beyond the four Ps and now include 7 or even 9Ps. Thus the right product should be offered at the right time to the right target audience, through the right sales and promotion strategy at the right price (Bennett, 1997).
Currently, the company is operating fifty stalls around the world, providing employment to 82,000 people in different counties. M&S has focused on diversifying their store locations, channels and rage of products and this leads to decreased dependence on UK; though they are also widening their international focus.
More and more companies today resort to differentiated marketing through highly focused segmentation and targeting strategies.
When new products and services are being introduced, the successful entry to the market as well as its growth will depend
ng to the above definition, the entire process of management with regard to marketing is concerned with developing strategies with help the management in achieving organizational objectives through customer satisfaction. It includes selecting and defining the target market,
This policy design by governments around the world will be acting as a serious threat towards the growth prospects of PPL.
The next most important factor that has to be taken into consideration is that the governments of