Nobody downloaded yet

Marketing Management - Essay Example

Comments (0) Cite this document
Summary
The paper will show a research on the company and cover an analysis of the company and its marketing environment. The company is more than just a name. It is a brand that goes beyond just offering products and services to its…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
Marketing Management
Read TextPreview

Extract of sample "Marketing Management"

Download file to see previous pages From there onwards, the paper shows an analysis of the company’s micro-environment and macro-environment.
There are many elements in the company’s internal and external environment and it is essential for the managers to understand every detail of these environments. In today’s world, it is not only the internal environment of the company that is important but also the external forces that act upon the company and influence the way it works. Therefore, Emirates Airline must understand its environment and deal with it effectively.
Furthermore, a SWOT analysis of the company is done to get a holistic view of the company in order to better understand it. And finally, recommendations are made, after extensive research on the company and its environment, as to what changes the company must adopt in order to avoid failure and continue prospering in today’s challenging environment.
There are many benefits of doing customer analysis for Emirates Airlines. Firstly, it is important to note that Emirates Airlines operates in more than 50 countries throughout the world (Nasser, et al, 2005). This means that it encounters with a wide array of cultures in its customer base. It would be impossible for the company to manage its operations if it did not understand these cultures and did not cater to them individually.
There are many changes happening in today’s world. The customers are much more informed due to technological advancements and the widespread of internet. There is increasingly fierce competition in the airline industry and the customer perceptions and preferences are changing due to the global recession and awareness. All these factors conclude to changes in the demands of the customers.
By doing a thorough analysis of the customers changing needs, Emirates Airlines can tailor its marketing mix, distribution channels and offerings ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Management Essay Example | Topics and Well Written Essays - 2000 words - 2”, n.d.)
Marketing Management Essay Example | Topics and Well Written Essays - 2000 words - 2. Retrieved from https://studentshare.org/miscellaneous/1560670-marketing-management
(Marketing Management Essay Example | Topics and Well Written Essays - 2000 Words - 2)
Marketing Management Essay Example | Topics and Well Written Essays - 2000 Words - 2. https://studentshare.org/miscellaneous/1560670-marketing-management.
“Marketing Management Essay Example | Topics and Well Written Essays - 2000 Words - 2”, n.d. https://studentshare.org/miscellaneous/1560670-marketing-management.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Management

Marketing Management

...?Marketing Management Contents Marketing Management Contents 2 Part 3 Main line of Marriott 3 Presence of Marriott International 4 Marketing mix 4 Implementation of concept in different countries 7 Part 2 8 Reference 10 Part 1 A service industry refers to the industry that provides services for people but does not result in the productions of goods. It forms the backbone of the social and economic development of the economy. The sector chosen for the project report is hospitality industry and the research will be based on the international Fortune 500 Company, Marriott Hotel. The company at present ranks 210 in the Fortune 500 list (CNN money, 2011). Main line of Marriott Marriott International Inc. operates and franchises hotels... and...
5 Pages(1250 words)Essay

Marketing management

...? Marketing management Background and objectives Currently, dog keeping has become very popular in different cities with no exception of Birmingham city. This practice mainly involves old people who keep these pets as companions. For many decades dogs’ diet has been ignored with dogs being fed with leftovers. Mainly, the objective of developing Frozen foods for Fido is to tap the opportunity of the available gap in dog foods sector. Mainly dog food need to be cooked and cannot be handled when one is in a journey. This product will offer an opportunity for people to be able to share the ice cream with dogs. Strategy The main strategy is to ensure that the ice cream is available in the...
7 Pages(1750 words)Case Study

Marketing Management

...?"In What Ways are Responsible, Entrepreneurial and Leadership Qualities Essential Attributes for Marketing Management" Marketing management is essential for every business because businesses cannot survive without marketing their products. Marketing management is therefore, a broad topic, which covers many areas. It has marketing and management, which are broad topics that are seen to be related. Ross highlights that marketing are simply transactions that are meant to generate a profit (2). The American Marketing Association defines it as a process of...
4 Pages(1000 words)Essay

MARKETING MANAGEMENT

...? Marketing Management ID Number & Total Number of Words: 3,005 0 Introduction A good marketing management is essential behind the success of any business organization. To be able to come up with the best marketing management strategy, managers should carefully examine not only the external but also the internal factors that could affect the success and failure of a business organization. Through the use of the SWOT (strength, weaknesses, opportunities, and threats) analysis framework, the executive managers are expected to gain a better insight with regards to all business aspects that should be taken...
12 Pages(3000 words)Research Paper

Marketing Management

...?Marketing Management Table of Contents EXECUTIVE SUMMARY 3 SITUATION ANALYSIS 4 s 4 Competitors 4 Company 5 Context 5 Objectives 6 MARKETINGSTRATEGY 7 Target Market 7 Positioning 8 Marketing Mix 8 Product 8 Price 8 Place 9 Promotion 9 Review and Control 10 Impact of Technology and New Media on Manga Cafe 11 Sustainability of Company with regard to its Marketing Strategy 12 Bibliography 12 Appendix 15 EXECUTIVE SUMMARY Manga Cafe is a Japanese Cafe which provides a platform to the people where they can come and read Manga. In addition, the cafe also offers other entertainment services like internet, gaming, coffee and Japanese food and beverages. Although...
8 Pages(2000 words)Essay

Marketing management

...Huddersfield Business School Department of Marketing MSc Marketing BMK0101 Assignment Marketing Management DEC-2005 Nadio Granata Student’s Name: Emad Khalid AL-Rashed Student’s Number: B0362047 Table of Content Content Page 1. Introduction 02 2. Organization & Product Background 02 3. Competitor Analysis 03 4. Strategic Marketing Process 03 4.1 Market Segmentation 04 4.2 Targeting Strategy 05 4.3 Positioning Objectives 07 5. Product Life Cycle...
12 Pages(3000 words)Essay

Marketing management

...will show the details of the movies on the list. Before the arrival of the movie, the banners can be displayed to attract the audience. Moreover, ads in the local news papers can be also published to achieve the aim. Measurement Listening to the experience of the people is very important for the success of Plaza. Therefore, customers can fill their feedbacks cards after watching the movie and the feedback cards will be put on all seats of the cinema before the start of the movie. After each movie the hall management team will be responsible to maintain the record of the feedback collected from the audience. On weekly basis, the feedback can be analysed and new strategies can be proposed. Marketing...
14 Pages(3500 words)Essay

Anticoagulants Battle

...Anticoagulants Battle Over a long period, anticoagulants have played a big role in prevention of stroke, myocardial infarction, deep vein thrombosis,and pulmonary embolism. Extensive studies have continued to improve the outcome of patients with blood clots. This paper compares the three major developments of anticoagulants as well as the major competitors on this field. The oldest anticoagulant Warfarin was initially introduced as a pesticide for rats and mice in 1948. Further research and development enabled improvement of the product for use in prevention of abnormal formation and migration of blood clots. Despite its effectiveness, Warfarin monitoring is a major drawback, whereby blood is tested to determine international... Battle Over a ...
1 Pages(250 words)Essay

Marketing management

...MARKETING MANAGEMENT s The advantages of secondary data are that they are easily available in books and journals and even magazines. They provide detailed research about the topic. Primary data is mostly advantageous since they are very accurate. They usually provide firsthand information. They may be obtained from recordings both audio and visual; they may be obtained also from questionnaires, interviews, group interviews and many other ways including emails and telephone calls. Primary sources are usually very expensive but are reliable and accurate source of information. They may also take longer to acquire. 2. A company that has a well-executed branding strategy will enjoy the good aspect of...
3 Pages(750 words)Research Paper

Marketing Management

...Marketing Management Introduction Coca cola is the world’s biggest corporation with a multitude of beverage drinks and operations all over the world. Coca cola and its suppliers, marketing intermediaries, customers and the public all operate in a macro environment forces and trends shaping opportunities and posing threats. Based on the fast change experienced in the global business environment, the company must monitor the six fundamental and major forces including, demographic forces, economic, natural, technological, political-legal and social-cultural forces. Demographic Environment Coca cola marketers must be aware of the global population as at 2014 and the prior...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Management for FREE!

Contact Us