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To examine a sector in the service industry and analyse the service marketing issues affecting one of the organisations in that sector - Assignment Example

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A definition your chosen sector by size and competitive structure. If applicable, identify the major strategic grouping(s) and the one you have selected for study. Assess the current marketing environment of this group 3
Q. A definition your chosen sector by size and…
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To examine a sector in the service industry and analyse the service marketing issues affecting one of the organisations in that sector
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To examine a sector in the service industry and analyse the service marketing issues affecting one of the organisations in that sector

Download file to see previous pages... Over the last one year the industry has been the hot topic of discussion due to the recent global financial turmoil which has shaken the banking industry in most of the developed countries in the world. UK is one of the largest economies in the world. As a result its banking industry greatly influences not its own economy but also the global economy. UK banking industry is the third largest banking sector in the world. It is one of the most efficient and dynamic industry in the entire Europe. It serves almost 95% of UK’s total population. Almost 3.5% of total workforce in UK is employed in UK banking industry. It has been found that productivity of UK financial sector is growing at a rate which three times higher than the pace of the UK economy. The sector is heavily influencing the GDP of the country. In 2007 financial sector and banks contributed approximately 70 billion euro to the national output of the country and this amount is almost 7% of UK’s GDP. Most importantly this amount has witnessed an increase by 100% from the year 2003. UK banking sector is considered as the world leading center for private banking, investment and cross border banking. It is holding the fifth position in terms of global international lending. It has been observed that almost one third of global foreign exchange business involve banks in London only.
As of December 2008 there are 381 credit institutions in UK. Moreover there are total 163 foreign credit institutions. Furthermore there are 2,241 investment firms in UK (Financial Service Authority, n.d.).
The banking industry has gone through a radical transformation because of market liberalization. Significant deregulations and competition that was created out of that were the two main reasons behind this. In UK banking industry deregulation started when Competition and Credit Control in 1971 (CCC) was introduced in 1971. The competitiveness of UK banking ...Download file to see next pagesRead More
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