StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing and health care - Research Paper Example

Comments (0) Cite this document
Summary
In this era of severe competitiveness, marketing plays an important role in the healthcare and wellness sectors. Marketing can be defined as a process of creating,…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.3% of users find it useful
Marketing and health care
Read TextPreview

Extract of sample "Marketing and health care"

Download file to see previous pages However, healthcare industry is too diversified and complex which makes it difficult to be treated with a single perspective. Hence, the marketing management problems are also complex with no single solution. This paper looks into factors leading to marketing success of banking sector and has attempted to relate these strategies to healthcare marketing.
The concept of marketing incorporates certain important variables like customer focus, profitability, integration as well as coordination of marketing along with other major functional areas like that of finance, human resources, logistics, purchasing and operations as well (Stahl, 2003, p. 348). Now, there is stark differentiation between marketing concepts in different industries and now we will be discussing the differentiation between marketing in banking sector and marketing in health care industry. The scope of marketing in the banking sector can be considered under the purview service marketing framework. Marketing in banking sector not only include the service selling of the bank but it is also deemed as a function reflecting personality and image for the bank on the mind of its customers. A sizeable number of banks are now applying more customer oriented approach as compared to the fast moving consumer goods marketing counterparts (Withey, 2012, p.33). The marketing concepts of the banks are applied in their price, distribution, promotion, personal selling, and advertising, public relations as well as selling promotional tools. These fall within the context of marketing mix within the banking sector (Jayarum & Kotwani, n.d., p.421).
In terms of commodities and service, health care can be also defined as a product or service but the definition of health care is rather ill defined with the outcome attaches a large scale uncertainty. Larger segment of the industry gets ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing and health care Research Paper Example | Topics and Well Written Essays - 1750 words”, n.d.)
Marketing and health care Research Paper Example | Topics and Well Written Essays - 1750 words. Retrieved from https://studentshare.org/miscellaneous/1613313-marketing-and-health-care
(Marketing and Health Care Research Paper Example | Topics and Well Written Essays - 1750 Words)
Marketing and Health Care Research Paper Example | Topics and Well Written Essays - 1750 Words. https://studentshare.org/miscellaneous/1613313-marketing-and-health-care.
“Marketing and Health Care Research Paper Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/miscellaneous/1613313-marketing-and-health-care.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing and health care

Health care marketing

...? The Evanston Hospital Health Care Marketing The Evanston hospital was among the first s within the American health care sector to create an official position for their marketing staff (Peterson, 2008). The American Marketing Association (AMA) has defined the term marketing as the ‘process that involves the planning and execution of the formation, pricing, promoting and distribution of thoughts, services and commodities for the satisfaction of personal and institutional objectives’ (Hoffmann, 2008). In order to be able to adequately respond to the needs of their customers the hospital should develop...
5 Pages(1250 words)Essay

Health care marketing

...of the public. “Marketing of health care service is an important factor that influences various factors concerning hospital services and performance” (Raggad, Almehsen, & Harahsheh, 2012, p. 26). So it becomes clear that one of the many things separating PR from marketing is the focus. While the focus of PR is the corporate social environment, that of marketing is the economic environment and both PR and marketing take different routes to further or advance their respective focuses. On being asked on what grounds could the publics be differed from the markets, Charles responded in the light of his experience that the...
6 Pages(1500 words)Essay

Health care marketing

...?Health Care Marketing: Breast Cancer Consumer Analysis In spite of the fact that a lot of medical information is available over the Internet, there still exist many problems for the health consumers regarding the location, interpretation, and comprehension of the data. To a large extent, these problems of consumers can be attributed to their lack of knowledge of medical science as well as the difference between theirs and the health professionals’ language. In order to adapt the services of information retrieval to the needs, knowledge, and language of the health consumers, it is imperative that the lay persons’ input is taken while...
4 Pages(1000 words)Essay

Health care marketing

...Health Care Marketing Marketing in any sector focuses on the needs of a certain group in society. In the health care sector, marketing targets the patient. In the health care business, the health of a patient is an aspect that cannot receive underestimation. It is essential for health care businesses to adopt transparency and offer the patient an opportunity to choose between competing health care providers. This paper will examine why the patient and family should be the main targets healthcare...
1 Pages(250 words)Essay

Health care marketing

...23 October Health Care Marketing A product is different from a service in many ways.While the product is paid for and acquired once, the service is paid for every month or week depending upon what duration has been established between the vendor and the customer. In some cases, the product’s payment may also range over several months e.g. payment for a car in several installations, but the product can never be taken back by the vendor whereas the service is provided by the vendor as long as the customer keeps paying for it; when the payment stops, the continuation of service delivery is stopped. The quality of a product does not vary over the course of time. Whatever the quality of the...
1 Pages(250 words)Essay

Health care marketing

...November Health Care Marketing The most fundamental difference between the social programs like STD prevention and the elective plastic surgery is that the former is a need of the society while the latter is a choice or luxury. STD prevention program far exceeds elective plastic surgery in terms of importance, and is a need of people belonging to all social statuses in the society from the top to bottom unlike elective plastic surgery, that costs people enough to convince particularly the people with low socio-economic status to live without it. The similarities between the two include that both are healthcare measures, and may appeal to people of all socio-economic statuses, but not all...
1 Pages(250 words)Essay

Health care marketing

.... The most popular mode of data collection in marketing is questionnaire. Using questionnaire as a means of data collection provides the researchers with the opportunity to collect data from the research participants without having to personally interact with every research participant individually, and collect the information, because interviewing is a very time consuming process and is governed by different kinds of biases. On the other hand, questionnaires can be easily filled by the research participants, particularly when they are brief and the statements are short and clear in their meaning. In marketing research, researchers can use a variety of questionnaires; audiences may be motivated to send...
1 Pages(250 words)Essay

Health care marketing

... 4 November Q Ans. There would be considerable difference between the marketing of a reconstructive plastic surgery and a cosmetic plastic surgery given both are plastic surgeries and basically any clinic or medical organization that offers services in one usually does offer services in the other as well. Since it is the same organization marketing both types of plastic surgeries, no differences in the marketing efforts are usually noticed. However, the marketers can be more realistic and have objective reasons to advertise the reconstructive plastic surgery because it is a need of people in contrast to the cosmetic plastic surgery to advertise which, the marketers have to make additional efforts like involving popular celebrities... and...
1 Pages(250 words)Essay

Health care marketing

...the salesperson establish what the prospects have in their mind. The seventh step in the personal selling process is closing the sale which is essentially an understanding’s confirmation. If the salesperson really believes that the product’s purchase would benefit the prospect, his/her fear of closing the sale diminishes. The follow-up is the eighth step. The follow-up activities are meant to establish business relationships between the prospects and the salesperson in the long-term. The personal sales process is a crucial component of marketing because it enables the companies to collect data from the consumers so that they can modify the design of their product according to their needs and develop long-term...
2 Pages(500 words)Essay

Ethical issue: specific in Business, Marketing and health care

...show that they are selfish and that they only care about themselves. This will mean that they do not put the interest of the business first and in the longrun, the business may fail. The other reason why this issue is important is that employers and managers might use this weakness to exploit the organization. For example, a manager may decide to give employees a hefty pay and use their position to exploit the business. Therefore, it is an ethical issue that raises a lot of concern among business people. The article also aims to encourage the employee not to be selfish and consider the interest of the business in situations like this. Reference Camps, J., Decoster, S., & Stouten, J. (January 01, 2012). My Share Is...
1 Pages(250 words)Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Marketing and health care for FREE!

Contact Us