Nobody downloaded yet

Benefits of e-communications in integrated marketing communications - Essay Example

Comments (0) Cite this document
Summary
The case study is about Amazon sellers’ who specialize in a wide range of goods including books, journals and technological equipments such as computers. For this study however; their book sale is the main focus. Amazon book sellers are part of a wide collection of book…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.3% of users find it useful
Benefits of e-communications in integrated marketing communications
Read TextPreview

Extract of sample
"Benefits of e-communications in integrated marketing communications"

Download file to see previous pages as been integrated into today’s systems especially with the acceptance and rapid use of the internet which has simply brought a revolution on how things are done. (Pratten 2007) The marketing field has not been left behind in the use of e-communication.
Integrated marketing on the other hand is a general term which seeks to describe an entire spectrum of marketing communication. It helps ensure that the messages communicated are both consistent and complementary. Integrated marketing utilizes both online marketing which is basically e-communication and offline methods in its roles.
To shape this discussion coherently, it is important to first have the e communications methods discussed and in addition, the basic marketing milestones they help achieve. The final part will draw the benefits in each of the marketing communication fields. (Tony 1999).
To start with, it is almost impossible to form a paper on marketing without looking at the basic foundations of marketing which are the four P’s. Every marketer aims at achieving these as far as strategic positioning of goods is concerned. This is known as the marketing mix in a marketing field. Marketing mix is defined as a set of controllable marketing tools harnessed together to help achieve the laid down objectives of the selling company.
This is the exchange value of the product or the amount paid by a customer in the exchange of a good. A price in most cases is subject to many factors either present in the company or externally determined. Factors determining the price of a good are mainly the market share of the particular company, competition levels, the total cost of producing these goods and finally the perceived value of the goods by the customers.
This refers to the sum total of all the communications a marketer undertakes for the purpose of ensuring that the word about availability of a product goes out to the potential buyers/customers. This last P is the subject of this study as we look at how it ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Benefits of e-communications in integrated marketing communications Essay”, n.d.)
Benefits of e-communications in integrated marketing communications Essay. Retrieved from https://studentshare.org/miscellaneous/1559704-benefits-of-e-communications-in-integrated-marketing-communications
(Benefits of E-Communications in Integrated Marketing Communications Essay)
Benefits of E-Communications in Integrated Marketing Communications Essay. https://studentshare.org/miscellaneous/1559704-benefits-of-e-communications-in-integrated-marketing-communications.
“Benefits of E-Communications in Integrated Marketing Communications Essay”, n.d. https://studentshare.org/miscellaneous/1559704-benefits-of-e-communications-in-integrated-marketing-communications.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Integrated Marketing Communications
...? Benefits and Challenges of Integrated Marketing By Introduction Integrated marketing communications is a method for attracting and retaining customer relations that will help an organization maintain a competitive advantage through communication methods. The customer relations that will be maintained by the organization through integrated marketing communication will lead to value increase in the organization products brands (Kitchen, &Pelsmacker, 2004, p 147). For instance, Coca Cola applied communications method to attract and retain customers through...
6 Pages(1500 words)Essay
Integrated Marketing Communications
... With Business Performance, Journal of Applied Business Research, vol.23, no.2, pp.83-91. Peltier,W, Schibrowsky, A & Schultz, E 2003, Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing. International Journal of Advertising, vol. 22, no.1, pp, 93–115. Sisodia, S & Telrandhe, N 2010, Role of Integrated Marketing Communication in Modern Indian Business, Journal of Arts Science & Commerce, vol.1, no.1, pp.134-138. Yeshi, T 2012, Integrated Marketing Communications, Routledge, Woburn, MA.... ? Integrated Marketing Communications Task: Integrated Marketing Communications...
5 Pages(1250 words)Essay
Integrated Marketing Communications
...?Integrated Marketing Communications Table of Contents Integrated Marketing Communications Table of Contents 2 Introduction & Issues Faced by Timber Industry 3 Organizations involved in the reporting forest/timber industry-related information 4 Carbon Right and Carbon Emissions 6 Branding and communication Strategies in Timber Industry 6 Marketing Mix 8 Product 8 Price 9 Place 10 Promotions 10 People 10 Process 11 Physical Evidence 11 Press Release 12 B&Q- Vision 2015 12 References 13 Introduction & Issues Faced by Timber Industry Timber industry is one of the most important industry segments of the world...
11 Pages(2750 words)Essay
Integrated Marketing Communications Plan
...Inserts His/her Inserts Inserts Grade 12, Integrated Marketing Communications Plan Introduction An integrated marketing communication plan has been prepared for Ann’s Pantry which is a family run cafe and a restaurant located in the village of Moelfre. At Ann’s Pastry, quality products are served and the regular menu includes fresh fish and shellfish which is supplied to them by a local company. The other raw materials that are used are also of very fine quality to ensure customer satisfaction. Ann’s Pantry is a local business that has twenty-five employees. Besides food, gift items are also sold by the business to the customers for...
3 Pages(750 words)Assignment
Integrated Marketing Communications Strategy
...? Integrated marketing communication strategy Table of Contents Introduction 3 Body 3 Conclusion 6 Reference 7 Business Memorandum ACME FOOTWEAR MEMORANDUM TO: SARAH SHUE, PRESIDENT FROM: VP, MARKETING DATE: 11/3/2013 SUBJECT: Integrated Marketing Communication Strategy Introduction Sneakers are the primary product with ACME Footwear. Now, it is also selling t-shirts, hoodies, and baseball caps with the same branding style. Our brand is more fashioned than athletics. Our core customers have been self described as hipsters but they generally shop at the mall. We sell through a 62 youth oriented stores in our sales region...
4 Pages(1000 words)Assignment
Sony Integrated Marketing Communications
...Contemporary issues in Marketing for Sony Integrated Marketing Communications And Globalization Table of contents Chapter Introduction to the Brand..03 Part 1 Chapter 2: Evolution of Marketing.06 Chapter 3: Integrated marketing communications at Sony.09 Part 2 Chapter 4: Future of Marketing at Sony and Globalization Issues Future of Marketing at Sony..14 The Blue Ray marketing14 Globalization.15 Challenges faced due to globalization...16 Conclusions...17 References.19 Chapter 1 Introduction to the Brand Sony: The Audio Visual Entertainment Brand Sony is one of the electronic brands which have been known by people all around the world. The brand has been manufacturing all kinds of electronic products... ...
14 Pages(3500 words)Case Study
Integrated Marketing Communications 2
...that are not in line with the youths' target market needs and wishes. It should alter its current strategy to become consistent with the new branding strategy to target the youth (Temporal 2002, p1). Only if the company is able to deliver to its customers in the way they want it will it receive the brand loyalty and brand commitment that they deserve otherwise the youngsters have an array of choices out there and they can easily switch their purchases from one brand to another. Integrated efforts of all involved Creating or altering a brand strategy and developing the brand image and then delivering it to the target audience with the promise of living up to the corporate brand expectations by the youth...
10 Pages(2500 words)Essay
Integrated Marketing Communications (Marketing Communications Management, Copley)
...marketing communications campaign that involved multiple communication tools, directed to multiple audiences, in multiple stages, using a sophisticated coordination mechanism. This all came under IMC campaign. Warner Lambert maker of Benadryl wanted to promote its antihistamine to allergy sufferers. The company used advertising and public relations to increase brand awareness and to promote, a toll free number that provided people with the pollen count in their area. People who called the number more than once received free product samples, free coupons and in depth materials describing the product's benefits. These people who received an ongoing newsletter that...
12 Pages(3000 words)Essay
Discussing the benefits of e-communications in integrated marketing communications
...The benefits of e-communications in integrated marketing communications Table of contents 3 Introduction 4 Literature Review 4 Short case study (Tesco) 8 Discussion 9 Conclusion 12 References 14 Abstract In the contemporary environment of competitive business, the technological advancements have brought forth an explosion of information that is easily accessible to public through the internet and other media like television, radio, mobile phones etc. The internet has made it easy for the customers to become aware of the product details including its...
10 Pages(2500 words)Essay
Integrated Marketing Communications Report
...Integrated Marketing Communication and Section # of This report presents the marketing communication plan about a new drink FIZ. FIZ would be proclaimed as the next generation cold drink having all the goods of a carbonated drink that is loved by individuals such as PEPSI, COKE, but would not contain the harmful effects of the same. The following report presents an in-depth analysis of the marketing plan of this drink i.e. how the communication would take place from the organization towards its target market/audience. Introduction Integrated Marketing...
14 Pages(3500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Benefits of e-communications in integrated marketing communications for FREE!
Contact Us