The firm is considered a blue chip company which employees over 1.5 million people across its massive chain of nearly 31,000 restaurants worldwide. Each franchisee deals with the everyday supervising of their…
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Since the company is fragmented into independently owned restaurants the company does not utilize a universal human resource framework. One of the HR tools the firm utilizes is strategic integration. The utilization of strategic integration creates consistency in the application of HR practices through the organization. The organization applies a combination of ‘hard’ and ‘soft’ human resources approaches. McDonalds is a flexible organization that adapts to the specific market and business condition of the environment.
The application of ‘hard’ human resources practices ensures that the each franchise is able to meet its business objectives including achieving a good profit. The ‘soft’ human resource approach within McDonalds is utilized in order to motivate employees and empower them to achieve high levels of performance. McDonalds utilized a combination of both hard and soft HR practices. The adaptability of the company enables to firm to achieve a competitive advantage. As a global organization McDonalds realizes that it is important to attend the needs of all its stakeholders which include the community, environment, and its employees among other groups. The ability of satisfying the stakeholder’s demands has enabled the company gain acceptance from stakeholders groups across most countries in the world. McDonalds is a publicly traded enterprise and one of its primary objectives is to maximize shareholder’s wealth. As we move forward into the second decade of the 21st century McDonalds will continue to succeed as long as the firm maintains emphasis in the importance of its human
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It also happens that some visitors reach the sites by accident through links elsewhere and leave immediately. But even these accidental visitors then become aware of such websites and so, there goes the brand awareness benefit. Some visitors are led there from an advertisement or a forum link promotion.
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