Nobody downloaded yet

Markteing - Essay Example

Comments (0) Cite this document
Summary
The consumer behaviour basically deals with the process through which a consumer or a prospective consumer decides over the brand that is to purchase over and above the other competing brands. The various stages that guide such behaviour include:
Information Search – As the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Markteing
Read TextPreview

Extract of sample "Markteing"

Download file to see previous pages For the purpose, it is essential that the company chosen has various after-sales practises like that of warranties and post-sale service among others.
The reasons why Nike is one of the most preferred brands throughout the various customer segments all across the globe can be undermined below. In brief, it can be said that the group has really leveraged the various motivational theories to form itself a strong brand of preference. The group has successfully served all the categories that effects consumer buying decision process as follows:
Personal – The various factors that include with in the purview of the personal factors are like that of age, gender, race and etc. Nike has successfully catered all these points. It has its products for both the genders and almost for all the age groups that are associated with various sporting events.
Psychological – The psychological factor of the consumer behaviour has many sub-factors included in it like motives, perception, knowledge and ability, personality and attitudes. It can be referred without much doubt that Nike has really met and exceeded all the psychological factors. With extensive research and development in its various products, it has gained the required knowledge and ability and aligned itself with the motivation of the athletes of performing better. Today, Nike has been a name in lifestyle and so has the required positive perception from the customers throughout the world.
Social – The consumers and the prospective customers are often influenced by various external factors which can be clubbed together under the social factors. It includes the opinion leaders, influences and role played by families, culture and sub-culture, social class and the reference groups. In the modern world of tremendous competition, the onus lies on the corporate to utilise these social factors in the best way it can in its favour. And Nike has really done it commendably. The fact that the company ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Markteing Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1559105-markteing
(Markteing Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/miscellaneous/1559105-markteing.
“Markteing Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1559105-markteing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Markteing

High-level and Low-level Languages

4 Pages(1000 words)Essay

The French Revolution of 1789-1799: Causes, Effects, Winners and Losers

...? THE FRENCH REVOLUTION OF 1789-1799: CAUSES, EFFECTS, WINNERS AND LOSERS By: of the Introduction and Overview The French Revolution of 1789-1799 brought about socio-economic and political changes. The revolution also had a far-fetched aftermath to the Entire Europe. The decade-long battle of supremacy led to the introduction of democracy and political ideologies in France. However, despite all these democratic spaces and ideas, French as a nation did no endure any democracy but monarchy. On the other hand, this revolution ended the kingship and instead strengthened the average class in the society. A number of reasons are inclined as the leading courses of the revolution1. Social, economic and political among other factors are closely... THE FRENCH...
5 Pages(1250 words)Essay

Even though some people think they should not be fighting the wars we are fighting to day, every person living in America should support our military because Thanks to all of our troops now and in the past, we have the rights and freedoms we have today an

...American Military: Ensuring rights and freedom of Common people “It must give great Concern to any considerate Mind that when this whole Continent ata vast expence of Blood and Treasure is endeavoring to establish its Liberties, … there are Men among us so basely sordid as to Counteract all our Exertions for the Sake of a little Gain.” (George Washington; Brandes, 1997, 1) Starting from the American War of Independence till the recent times, the United States of America has encountered number of wars. No matter how much common people attempt to portray war in a glorified manner or project it as an act of immense bravery through popular folklore, it actually is nothing but a process that claims lives of numerous innocent, young people... Military:...
10 Pages(2500 words)Essay

Markteing

...Overview of Organisation, Product and Brand Executive Summary The purpose of the study is to explore the different strategies that are employed by Apple Inc in its operations to design products that are attractive to a wide range of consumers from diverse cultural backgrounds. Apple is a renowned multinational corporation which is famous for their different range of consumer electronic gadgets which include Macintosh such as, portable computers, desktop computers. There are also different kinds of digital MP3 and media players, telephone such as, iPod and iPhone. It can be seen that there are also different series of software, peripherals and accessories to support these products. The company offers a wide range of products... of...
5 Pages(1250 words)Essay

Markteing Consultancy Report part 3

...Improving Market Size and Profitability of iPhone Apple’s philosophy in marketing is very straightforward: Find an opportunity for the product, makeit extremely easy to use, and serve it up with excellent design and packaging (Sinha, 2007). The marketing competitive advantage of the company is in their excellence in finding an opportunity. They introduced the world to a simple personal computer with the launching of Macintosh. Then, they legitimized and legalized selling songs at a nominal cost on the Internet instead of people swapping tunes for free when they promoted iPod. Now, with the introduction of iPhone, they changed the way people perceived smart phones – phones that exploit the benefits of what the Internet can... Market Size...
6 Pages(1500 words)Essay

Do some background research into the UK poplulation. E.g. size, social and ethnic background

...Background The population of the United Kingdom is about 63.4 millions (Central Intelligence Agency, . Figure shows the estimated age structure of the UK population. About 41.1% of the people are in the age group 25 to 54 years, followed by about 17.3% in the age group 65 years and above and about 17.3% in the age group 0-14 years. Figure 1: Age Structure (2013 est.) According to the 2011 census, the UK population was about 63.18 million (Office for National Statistics, 2013 A). Christianity (59.5%) is the major religion, followed by Islam (4.4%), Hinduism (1.3%), other (2.0%) and no religion or religion not stated (32.9%) (Central Intelligence Agency, 2014). Figure 2 shows the 2011 census ethnic group breakdown in the UK. White (87.2... The population ...
2 Pages(500 words)Essay

Analytical Report

...Analytic Report Letter of transmittal April 26, The Dear Here is the report you requested… I hereby present my analytical report which offers an in depth analysis of the advantages and disadvantages of in-house training and the alternative of sending delegates to outhouse training. The content presented in the report is aimed at helping the hotel to make the best decisions as the staff need training. I hope you shall find my report satisfactory. Thank for the opportunity to research and offer to answer questions. Yours sincerely, Table of Contents Analytic Report 1 Name 1 Institution 1 Course 1 Letter of transmittal 2 Executive Summary 4 Introduction 4 The Option of In-house Training 4 Benefits of in-house training 5 Disadvantages... Report Letter of ...
15 Pages(3750 words)Essay

Merger, Acquisition, and International Strategies

...Running head: merger, acquisition, and international strategies 13th August Introduction As competition in the local and international markets gets stiffer, many firms have not only embarked on extensive marketing campaigns but also they have merged or acquired other companies in order to become stronger. Additionally, the emergence of modern technology including social media has been a major opportunity that companies use to create strong relationship among themselves and the customers. One of the major advantages of merger and acquisition is that they help established companies to improve their marketing strategies, increase the number of customers and expand their market share. This paper seeks to discuss the merger, acquisition as well... head:...
6 Pages(1500 words)Case Study

Two

... Two In the poem, ‘two’ the poet talks about love. Looking at it, right from the beginning one can say that the poem is all about two people who love each other. One can easily conclude how the love between two people conquers everything. I however feel that the poet not only talks about love between two people but God’s love as well. On a deeper analysis, I feel that the author also seeks God’s knowledge in understanding love and His word. He not only talks about two people who love and know each other but also about love between those who do not know each other because they are blinded. When he says ‘two, hopefully you and me’ I feel that the author is uncertain about some things and therefore, asks that his blindness be taken away. When...
1 Pages(250 words)Book Report/Review

What are some ways in which Facebook can be used by b2c marketers

... Facebook and B2C Marketers Business-to marketing is important in marketing because they provide the best strategies that can be used by marketers to promote their commodities among consumers. Technology has made it possible for B2C marketers to expand their channels of marketing. Additionally, it is an opportunity for marketing companies to exploit diverse techniques across different channels depending on demographic accessible to them (Kotler). The Web has emerged as the best place for many consumers where most of them do shopping research. Facebook pages is a great chance for marketers especially B2C marketers. B2B marketers can also utilize Facebook pages to send the word out to consumers about the organization or products. Great... Facebook and...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Markteing for FREE!

Contact Us