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M-Commerce - Essay Example

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“Electronic commerce is the course of action of purchasing and selling goods or products and services electronically with computerized business transactions by means of the Internet, networks, and other digital technologies” (Laudon & Laudon, 1999, p. 25). In most simple…
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Download file to see previous pages... The technology of cell phone is rapidly becoming the most well-liked device intended for browsing the Internet. Through this technology most of the people are frequently log-on to Internet and search for the information regarding a business, entertainment, and other Medias (Kitch, 2009). The term and technology of the mobile commerce is utilized to outline the emerging practice of conducting promotional and financial activities by means of the utilization of a wireless handheld device. The term mobile commerce is recognizing as the transactions can be conducted by means of personal digital assistants (PDAs), cell phones and other hand held devices that can work by means of Internet access. The technology and implementation of the M-Commerce has been the most sophisticated technology that is operational nowadays and going to enhance more and more day by day (Tatum, 2009). Mobile-Commerce can be described as a technique or tool that offers the facility of the selling and buying of goods, products as well as services through mobile phones or wireless handheld devices (like that cellular telephone, personal digital assistants, etc.) (Wang, Song, Lei, & Sheriff, 2005) and (TechTarget, 2003). Presently the technology of the Mobile-Commerce is recognized as the next-generation e-commerce. Through the Mobile-Commerce technology a user can access the web without requiring and discovering a place to plug in the huge system. The rising technology behind Mobile-Commerce, which is based on the WAP or Wireless Application Protocol, has made far bigger paces in Europe, where mobile devices operational by means of Web-ready micro-browsers are greatly widespread than in the United States (TechTarget, 2003). However (Stafford & Gillenson, 2003) differentiate between E-commerce and M-commerce by saying that, E-commerce is generally deals with the activities of buying and selling, on the other ...Download file to see next pagesRead More
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