Planned Giving Funding: Proposal - Essay Example

o invest money so that the donor receives benefits during his/her life and then bequeaths the remaining funds to the nonprofit.” In this regard, a proposal for giving by bequests would be presented to a hypothetical donor to analyze critical factors that need to be included to ensure a potentially successful outcome. Giving by bequests is the “act of giving or leaving personal property by a will.” (The American Heritage Dictionary of the English Language 2009) Fundraisers planning to solicit donation through this type of gift giving must identify a strategic target market and devise a marketing plan focusing on this.

For giving by bequests, the appropriate target market is a group of individuals within the age range of 40 and 60 years “who Objective: The A.T. S. University has been organized with an extremely relentless group of socially responsible people dedicated to the endeavor of doing good and doing what is normally expected of a blessed individual. A bequest accords you with the privilege to realize your philanthropic goals and ensure that future efforts to reach out to help others and give back to society are put in proper perspectives.

Benefits of Giving by Bequests: A bequest is act of giving or leaving personal property by a will. You can make a bequest in your will or living trust by designating an exact dollar amount or a percentage of your estate. Through this, you would avail of tax exemptions for federal estate and income taxes and make your designated assets fully eligible to charitable use. Now is the best time to decide to be instrumental in improving the lives of those who are mostly in need. Let A.T. S. University be of assistance to leaving a legacy to the children of the future.

How to Make a Bequest: A bequest can be made to A.T.S. University by incorporating the following suggested statements to your will: I hereby give ______________ to THE BOARD OF TRUSTEES OF THE A.T.S. UNIVERSITY, an educational institution established for