Management principles - Essay Example

Download file to see previous pages developed, it is important to underscore - for the benefit of the managers at MH company - that the global pharmaceutical market continues to grow despite the global financial downturn and that from 1998 to 2007, the global sales have more than doubled. (Griffin, p. 297) As the leader in the industry, there is a great demand for US pharmaceutical products and that international expansion is inevitable.
As the business begins to grow, the international market for MH Pharmaceutical’s wheelchairs become more complex and diverse. The importance of a coherent strategy to address this challenge implemented by an equally capable international management division is pivotal to the success and growth of the company.
One logical strategy in approaching international expansion is entering into a joint venture with local partners. The local partners could allow entry to a restricted market and at the same time draw on local expertise, capital and labor. This is particular helpful considering the fact that there are differences in the way countries use pharmaceutical products and differences in the regulation by the different governments. Social, cultural and political variables are all coming into play in specific locations for target operations.
And so, operating with partners who are familiar with a country’s markets, suppliers, infrastructure, government regulations and customers is invaluable in the cost reduction and the speed and ease of setting up a local operation for marketing and sales.
The disadvantage of this strategy is that it is time-consuming, with all the negotiations taking place. In addition, partnership may not also be viable MC company if it is concerned with the expenditures because setting up operations – marketing, sales and distribution - for this option can be costly.
If the MH Company management rejects the previous strategy, then it could tap the wonders of technology to reach out to its target market across the globe. The increase of ...Download file to see next pagesRead More