Nobody downloaded yet

Internal analysis of Daniela Seiner, a health spa company from Italy - Essay Example

Comments (0) Cite this document
The firm’s multi-cultural business environment, including beauty spas in Egypt, Italy, France and Greece illustrates that the business maintains the staffing expertise necessary…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
Internal analysis of Daniela Seiner, a health spa company from Italy
Read TextPreview

Extract of sample "Internal analysis of Daniela Seiner, a health spa company from Italy"

Download file to see previous pages talise on its strong human capital in terms of having a strong training expertise to make customers even more well-versed in psychological theories about customer needs and also understand their unique cultural values they will expect when attending a beauty spa. With less capital available for expansion, the spa will need to tightly focus on providing excellence in service and then use marketing promotion to build a stronger brand reputation and brand image among competitors.
The contemporary décor chosen for the business, as part of long-term strategic focus, stands out for its upscale appeal and hospitality. Spa consumers, today, are drawn to aesthetics when choosing a spa, thus the internal analysis reveals that Daniela Steiner has chosen a correct blend of contemporary yet relaxing décor which likely has contributed to the business’ recent doubling of visiting patrons (Serrato). Because this is a business catering to the upscale client, aesthetic factors must be taken into consideration as part of strategic objectives for service and relaxation and Daniela Steiner, visually, outperforms many competitors in this marketplace.
The line of skin products created under the Daniela Steiner brand name shows the business’ focus on diversity, giving themselves better marketing opportunities to reach a new kind of client without necessarily the time to indulge in Daniela Steiner, in-house spa amenities. These beauty products further strengthen the Daniela Steiner brand name and can bring healthy skin opportunities to developing nation consumers. Even from a corporate social responsibility perspective, the business is providing excellence in reputation and beauty in a region that is not saturated with heavy volumes of beauty-minded competitors. Internally, it looks as though the business recognised a market opportunity and has been able to sustain a positive business image.
One superior strength of Daniela Steiner is the volume of time which the business puts ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Internal analysis of Daniela Seiner, a health spa company from Italy Essay”, n.d.)
Internal analysis of Daniela Seiner, a health spa company from Italy Essay. Retrieved from
(Internal Analysis of Daniela Seiner, a Health Spa Company from Italy Essay)
Internal Analysis of Daniela Seiner, a Health Spa Company from Italy Essay.
“Internal Analysis of Daniela Seiner, a Health Spa Company from Italy Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Internal analysis of Daniela Seiner, a health spa company from Italy

A Comparative Analysis of Dell's and HP's products and services from the Perspective of the Firm and Customer

14 Pages(3500 words)Essay

Internal Analysis

...?Internal Analysis Naif Al-Hajri Assignment 2-3 BSAD 495 Section H2FF Roger Kisiel Franklin November 27, Stilsim Company: Internal Strategy Introduction: The main essence of the company Stilsim is to act as an intermediary between individuals looking for jobs, and companies. It ensures that the clients get the Job that they desire and are capable of. Value chain can most simply be defined as a series of activities and potential, each activity adding value to the end product. According to the value chain of Stilsim the value activities are the blocks that support the functions of the human resources in order to motivate and teach the workers while the intrinsic ability and competence of the individual is the potential which would... be...
5 Pages(1250 words)Essay

Pampers Health Spa (PHS)

...’ (PHS) it is necessary to carry out a financial analysis as it measures the financial performance of the enterprise in terms of profitability, leverage, and liquidity in its operations. As the management of Pampers Health Spa’ (PHS) undertakes the financial analysis of the company, there is a need to carry out calculation of the financial ratios (Chadwick, L, 2002). While using the figures indicated in the financial reporting statements, namely the trading profit and loss account and balance sheet it is possible to come up with the profitability, leverage, and liquidity ratios in order to carry out an evaluation of Pampers Health...
9 Pages(2250 words)Assignment

Internal analysis

...?Internal Analysis of Abacus International Introduction Abacus Business Solutions (ABS) provides technology solutions and systems integration to the hospitality industry (Abacus, “About Abacus”). It offers credit cards, hand held computers, mobile payment, property management, enterprise applications, Oracle Applications, Oracle Tools and Technology, E-Commerce, Reporting and Data warehousing, operational, delivery solutions and management services. The company is known for selling world class point of sale (POS) systems under the brand Aloha. The company is headquartered in Clearwater, Florida. Aloha Point of Sale systems are manufactured by National...
4 Pages(1000 words)Essay

Deloitte Company Internal Communication

... Internal Communication Deloitte is one of the most successful professional services’ firms in the world. The company consists of many independent firms that maintain their commercial presence in over 150 countries around the world (Deloitte 2012 Global Report, 2012). The company is headquartered in New York City. Deloitte offers its services across the categories of audit, consulting, financial advisory, and tax. The company’s vision is anchored on the ideal of offering the standard of excellence by earning the respect of the diverse community of the global stakeholders. Deloitte operates on the logic of being the first choice of the world’s best talents as reflected...
6 Pages(1500 words)Assignment

Health & Spa Tourism

...Topic:''Health & Spa Tourism as a form of Special Interest Tourism (Portfolio) You are asked to chose an Special Interest Tourism (SIT) product.' (I have chosen Health including Spa Tourism)' On the basis of the product you have chosen, outline:' 1. How, according to Douglas (2001) might this product be described as being complex'' Tourism products and services have evolved over the years to bring to consumers better and enhanced travel experience. Special Interest Tourism is one of the fastest growing areas of the tourism industry in the 21st century. Inflated demand for SIT products has given a huge boost to the travel and tourism industry. SIT has been defined as,...
5 Pages(1250 words)Essay

Internal Analysis

...and efficiency of its purchasing network in order to avoid losing its potential business opportunities to Wal-Mart’s competitors. In order to improve the work efficiency of its human resources, the company should consider increasing employees’ basic pay in order to encourage them to work better. Due to the fact that the U.S. retail business is already saturated by several large retailers and other world-class competitors, Wal-Mart should start shifting its growth strategy by shifting its focus on U.S. to International market. By doing so, the company could still enjoy a better business performance despite the tight competition in the U.S. market. Conclusion Conducting a SWOT...
4 Pages(1000 words)Essay

Health and Spa Tourism

...The advent of new technologies has revolutionized the communication, bringing forth a host of new ideas and opportunities in the field of tourism. The globalization has further, made it easier for the entrepreneurs to encash the vast potential in this new emerging industry. Suddenly the sedate and traditional tourism has ventured into the quarters which were hitherto beyond the boundaries of imagination of the common people. The competitiveness has brought in a new fervour in the industry and new ideas and partnership in the field of tourism has become a norm. ‘An increasing globalization and the emergence of new tourist destinations worldwide have created a changing nature of competition’ (Nordin, 2005). Health and...
7 Pages(1750 words)Essay

Internal analysis

...Internal analysis Internal Assessment The vision of the company is enhancing the perception people have about fast food through a mission of serving “food with integrity”. The company utilizes sustainable sourcing of farming practices in order to provide inputs for serving good quality food. The mission and the vision have served in attracting the investors while also maintaining the customer base; consequently, serving to strengthen the distinctive competencies. Adoption of farming methods that guarantees great taste, value and nutrition, make this resource valuable. Exhibit 2 shows that the firm derives distinctive competencies from this since the...
2 Pages(500 words)Case Study

Financial analysis of Zest Spa

...Executive summary Zest Spa is planning to provide express services at one or more of three chosen international airports in India. The process comprises significant amount of fixed and variable investment on the part of the company and therefore it was considered necessary to evaluate the project from financial as well as non-financial aspect. The financial analysis of Zest Spa comprises profit projection for the current year for the three alternative choices along with analysis of net cash inflow using techniques such as net present value, internal rate of return, payback period and accounting rate of return. It was...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Internal analysis of Daniela Seiner, a health spa company from Italy for FREE!

Contact Us