Download file to see previous pages...
It has seen many ups and downs over the years including issues of environment, government dealing, exploration sites, oil prices and such, but has remained strong, with a great market presence and brand equity.
The second is General Motors. One of the heavyweights in the 20th Century automotive scene, GM saw bankruptcy in 2009 after many of its products and policies failed. With government holding and new management in place, GM is on the way to recovery. This paper analysis the strategies of these two companies, along with some suggestions that they could utilize in the near future.
This paper will study the current marketing strategies of British Petroleum and General Motor. These companies are amongst the biggest players in their respective industries. However, the recent macro-economic environment has had an impact on the policies adapted by both. This paper will examine the specific marketing strategies and will give my own insight into them.
General Motors Company is one of the largest automakers in the world, headquartered at Detroit, USA. GM employs around 235,000 people globally and has presence in 140 countries in various regions around the world (gm.com, 2009), with a complete brand portfolio of Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. According to company website, GM main business territory and market is the United States, then China, Brazil, the United Kingdom, Canada, Russia and Germany. GM has been through many peaks and troughs over the years but the recent taste of bankruptcy was a devastating low for the company. Having changed from General Motor Corporation to General Motor Company, GM has fortunately turned out fairly well from being in the decline phase. Whether this turnaround is successful for the company remains to be seen. There is still a need for GM to establish a culture with a more distinct and reachable vision and get the entire organization on board. The company still has
...Download file to see next pagesRead More
Primark Stores is a leading clothing retail distributor known for its low priced quality fashion clothes. Its growth strategy is drawn from acquisition, mergers and expansions. It is contemplating to enter the markets of China, India and South Africa aside from internal developments in its markets.
the case study and BBC news article would be used to describe the main events and the significance and impact of the Headings Paragraph 1 > Explosion Paragraph 2 > Reputation of BP in Texas Paragraph 3 > The Safety operation of BP Paragraph 4 > Bad news of BP in 2006 Paragraph 5 > BP’s explosion due to lack of safety Paragraph 6 > Reduction in costs Paragraph 7 > Responsibility of BP Paragraph 8 > Confirmation of BP Quantitative data On 23 March 2005, 15 people were killed and more than 180 were harmed in an explosion at BP’s Texas oil refinery.
In relation BP strategy, two options in strategic clock strategy should be utilized, cost leadership and differentiation. BP aims at incorporating the present technology in all its operations in order to become independent with the rapid advancements in the business environment.
International Joint Venture: General Motors and Toyota (1983) 1. Overview The advent of the 1980s saw a general shift in the U.S. automotive arena, with an increased demand for small cars, as compared to larger vehicles. This was largely due to the surge in oil prices owing to the Middle Eastern political scenario.
Canada is another big centre of its facilities where GM operates through 20 locations. It is headquartered in Detroit, Michigan and employs about 335,000 people. The brands include Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall.
Both companies have international presence because they have plants in to other countries. In addition, they export their automobile and spare parts to other countries. Their sales have global presence as their vehicles are purchased in different countries. However,
This paper will present an analysis of various aspects of GM’s external environment, including Porter’s Five Forces and the key success factors (KSFs).
The US and global automobile industries have been confronted
3 Pages(750 words)Assignment
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Assignment on topic Strategic Marketing Report (Businesses chosen British Petroleum and General Motors) for FREE!