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Persuasion - Essay Example

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It is the process of influencing attitudes and behaviours for obtaining certain goals. Students, entrepreneurs, marketing professionals, great orators, writers, all use persuasion techniques to obtain certain goals. Based…
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Download file to see previous pages y means a change in how you think about something, but also how you behave” (Principles of Persuasion, 2009) The persuader must be a role model and should be able to show the practical ways persuasion rather than delivering lectures about it. Persuasion has many dimensions and characteristics. Self persuasion and persuasion of others are two different aspects of persuasion. The techniques used to persuade others may not be successful for self persuasion.
“An issue usually has two sides. To put it another way: Usually theres another side to any story. Recognizing this principle will bring some modesty to the persuaders attitude. He will realize that there are more gray areas in the world than purely white or black” (Principles of Persuasion, 2009). Usually, while I was studying, I have not thought much about the other sides of my studies. In other words, I never approached my studies in a critical manner. Whatever the written facts about a particular topic have been learned in a straight forwards manner. But after realising the persuasion principle mentioned above, I have changed my entire attitudes towards my studies and course works. I have realized that normally the knowledge sources provide only one side (White) of the facts and in order to complete our knowledge we need to find out the other side (Black) of the fact and also the one in between these two sides of the facts (Gray). For example, we all know that terrorism is a serious issue, current world is facing. Most of the articles and the news papers will give us volumes of literatures about the darker sides of terrorism. But only limited people explore the brighter sides of terrorism. America is currently using the war against terrorism for executing their secret mission in Afghanistan and Iraq. Many people believe that the current war against terrorism is aimed at exploiting the oil, natural resources and fresh water resources of these countries. The gray side of terrorism is the reasons behind ...Download file to see next pagesRead More
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