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Marketing and Marketing Strategy - Essay Example

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The various decisions making of individuals to choose the electric cars over the normal cars will also be discussed. A discussion of the factors that…
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Marketing and Marketing Strategy
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Download file to see previous pages solely based on the need for a car, and when people believe it would be cheaper and more convenient to use a car rather than the public transportation. One factor that might lead the customers to buy an electric car is the fact that these cars emit low pollutants due to the electric engines. Also, people who are environmental friendly, with an urge to buy an economical car will be more inclined towards the electric cars. Other factors that might lead to people choosing the electric cars include the compactness of the car, economical use of energy, continuous increase in fuel prices across the world and also increase in the maintenance prices.
The electric cars basically designed for two people and the car is meant for economical use. The car also emits very low pollutants which are due to the electric engine (Diez & Zollter, 2008). The target market for the electric cars mainly consists of people who are conscious of the environment and looking for a cheaper and more environmental friendly car. The major target markets also include people looking for comfort, safety, ecology and fun while driving. Since this car provides for low Carbon – di – oxide (CO2) emission thus making these cars accepted by almost every country.
Electric cars are faced with lots of competition. These cars can be classified as energy saving cars. The positioning of these cars in the markets mainly highlights the best features of the product, like, comfort, agility, safety, ecology, and fun while driving. These cars have also been positioned as money savers and energy savers, along with being fun, trendy and very youthful.
The competition faced by the electric cars sectors is also very high. The major competition that the companies will face, is mainly from other similar manufacturers, as well as used car sales. The main reason being, the costs of the used cars are much lower than the new cars, similarly the cost of the electric cars is also much lower than the new vehicles (Porter, ...Download file to see next pagesRead More
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