StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The American Flatbread - Case Study Example

Cite this document
Summary
American Flatbread is a homemade pizza company in Waitsfield and Middlebury, Vermont that specializes in producing fresh, home grown ingredients and that are grown by the American Flatbread employees in Vermont. Customers in Indiana can purchase American Flatbread foods from…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93% of users find it useful
The American Flatbread
Read Text Preview

Extract of sample "The American Flatbread"

American Flatbread Company American Flatbread is a homemade pizza company in Waitsfield and Middlebury, Vermont that specializes in producing fresh, home grown ingredients and that are grown by the American Flatbread employees in Vermont. Customers in Indiana can purchase American Flatbread foods from stores in Carmel, Dyer, Fort Wayne and Indianapolis. The Mission Statement of American Flatbread states that the company has set out to provide healthy, nutritious food that is full of flavor and provides joy and health to the customers and employees that all have a part of the American Flatbread experience.

They believe in taking care of the customer and the employee, and always looking out for the best interests of the people, not the business, while maintaining a healthy, fresh, and fun-filled environment to work and eat in. George Schenk is the founder of American Flatbread. He not only owns the business but takes a large role in the daily activities of running the company along with his management team. One of his beliefs is that it does not matter who thought of the best idea; the best idea will be the chosen course of action.

In the video, he mentioned that at times there are arguments between the management team, but that each person must swallow their pride for the betterment of the company. He also stated that by giving each employee a voice in the company, it leads to better ideas; and employees take an ownership role in doing the best job they can because they know their opinions matter. Schenk established the Medicine Wheel Project and Organic Food for Public Schools projects that has helped build his name and food philosophies nationwide.

He has also written many different articles stating his philosophies and beliefs to the culinary community as well as taking a strong stance in political activities in the state of Vermont. American Flatbread practices many different socially responsible activities that have made it well-renowned. The American Flatbread restaurants hold “Benefit Bakes”, which are fund raising events to raise money for social causes such as public health clinics and the preserving nature habitats. The company also serves food to medical patients, medical personnel and all of their families through the “Medicine Wheel” program.

Schenk has also demanded that members of the community that are facing tough times can come to American Flatbread and they will have flatbreads on the house. It is important for small businesses to intimately connect with their communities so that as one struggles, the other is there to help provide support. Schenk mentioned in the video that two crises occurred for American Flatbread where a flooding shut the company down for 7 days and an employee of the company was shot and killed on the premises.

He mentioned that without the outpouring of support from the local community, the company could have easily gone under. There are many benefits to franchising a business. To begin with, the franchisee is able to share in the core beliefs and practices that has made the original company a success; they are able to use a popular brand name; the parent company can ensure that its beliefs, such as saving farmland will continue to be spread; lastly, the parent company can spread its core values further to areas that may not be experiencing them, so it helps build up the entire company and promote key values.

As a franchisee of American Flatbread they require 3-5 years of business experience, 2-5 years of personal or partner restaurant experience, strong customer service skills, an interest in building a community-oriented business, real estate experience within the local market, a total commitment to American Flatbread, and a passion for wood-fired pizza, local agriculture and community development projects. The total initial investment for an American Flatbread franchise would be between $594,250 and $1,301,000.

I would be interested beginning a partnership company in video game production and sales. This is one of the strongest markets in the country that continues to grow. I would begin by opening a store location in California. A number of video game production companies are located on the West Coast, which can help develop strong relationships and financial connections. Our major competitors would be Game Stop and Game Crazy, which are franchise names. The target customers would be children, teenagers and young adults between the ages of 12-28.

Working capital would be any funds my partner(s) and I can personally invest on the project, including financial loans that we can receive from banks and private sources for initial investment. Strong marketing techniques such as advertising, benefit-enticing membership plans, and price-matching guarantees would be just a few ways to ensure success of the business.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The American Flatbread Case Study Example | Topics and Well Written Essays - 500 words”, n.d.)
The American Flatbread Case Study Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/miscellaneous/1557739-the-american-flatbread
(The American Flatbread Case Study Example | Topics and Well Written Essays - 500 Words)
The American Flatbread Case Study Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/miscellaneous/1557739-the-american-flatbread.
“The American Flatbread Case Study Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/miscellaneous/1557739-the-american-flatbread.
  • Cited: 0 times

CHECK THESE SAMPLES OF The American Flatbread

The Analysis of Dunkin's Segment and Starbucks Market

hey like more accessible products like flatbread sandwiches and gourmet cookies rather than pinwheels of doughs stuffed with various fillings, which remind them of something they have during cocktail hours instead of decent meals.... The researcher states that Dunkin's researchers have found the two different segments that the two brands target respectively....
1 Pages (250 words) Assignment

Reservation Blues

The two sisters joined the Coyote Springs… Chess and Checkers were Flathead Indians, members of the Native american people that joined the Coyote Springs from the reservation.... Being an all-Indian group, the Coyote Springs faced the problems of being accepted by people due to their Native american race, it was Chess and Checkers that spoke against the stereotypes that affected the group....
4 Pages (1000 words) Essay

American Flatbread

eorge Schenk owns the American Flatbread company and values community service based on healthy food as well as environmentally friendly workplace.... In addition, the franchisee must be committed to building the American Flatbread brand.... american flatbread refers to a Pizza Company with a dual personality that prepares pizzas using a special recipe that brings out a nutritious product.... The company has several… Over the weekends, the bakery turns into a restaurant where several customers purchase and eat the pizzas around the oven, while, in Indiana, one can s: Details: Due american flatbread american flatbread refers to a Pizza Company with a dual personality that prepares pizzas using a special recipe that brings out a nutritious product....
2 Pages (500 words) Case Study

Standardization And Adaptation Strategies of Macdonalds, Pepsi, Toyota Motors in International Market

The paper tries to understand the internationalization of multinational companies and their application of the standardization and adaptation marketing strategies.... The case studies are three multinationals namely; MacDonald's, Pepsi-cola, and Toyota Motors in the international market.... hellip; In the analysis, the researcher seeks to analyze the current general outlook of these companies' standardization and adaptation strategies....
8 Pages (2000 words) Essay

History of American Clothing

A deep study of historical development of american dressing provides not only a colorful, but also a charming adventure into the past.... In addressing this, the paper will provide information on the contributions of the Indians to the development of american dress.... For instance, it is evident that the history of american clothing cannot be complete without speaking of the Indian feather headdresses and moccasins....
6 Pages (1500 words) Research Paper

Work at Height Regulations with Respect to Working at the Back of Vehicles

The main goal of the literature review "Work at Height Regulations with Respect to Working at the Back of Vehicles" is to address the safety concerns surrounding work environments of the UK.... The review also investigates the factors that contribute to the risk of injuries.... hellip; An estimated three million people work on or near vehicles in Great Britain as a part of their regular jobs (HSE 2007/WPT-05)....
8 Pages (2000 words) Literature review

National Park Project: Glacier National Park

The author of the "National Park Project: Glacier National Park" paper provides that the region's orogeny is attributed to aspects like climate, geography, and the geological characteristics of the area including the Lewis Overthrust that happened a long time ago.... hellip; The contemporary shapes of the park's Lewis Mountain and Livingston mountain ranges as well as the sizes of the area lakes depicted significant evidence of massive glacial action....
23 Pages (5750 words) Coursework

Various Aspects of the Website the 2f2f

… The paper "Various Aspects of the Website the 2f2f " is a wonderful example of a case study on information technology.... nbsp;The purpose of this document is to lay out the guidelines that will inform the development of the 2f2f website.... 2f2f is short for too fast too furious.... The website shall be about fast exotic cars most of them featured from the movie The Fast and The Furious....
15 Pages (3750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us