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American Flatbread - Case Study Example

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American flatbread refers to a Pizza Company with a dual personality that prepares pizzas using a special recipe that brings out a nutritious product. The pizza comprises of natural ingredients well blended to come up with a light and crisp flavor. The company has several…
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American Flatbread
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s: Details: Due American Flatbread American flatbread refers to a Pizza Company with a dual personality that prepares pizzas using a special recipe that brings out a nutritious product. The pizza comprises of natural ingredients well blended to come up with a light and crisp flavor. The company has several branches all over the country where the flatbread is prepared and packaged and transported to other markets in the east coast (Craig 1). Over the weekends, the bakery turns into a restaurant where several customers purchase and eat the pizzas around the oven, while, in Indiana, one can purchase American flatbread in downtown, Columbus. The mission statement indicates that the value of the business is customer satisfaction and employee safety.
George Schenk owns the American flatbread company and values community service based on healthy food as well as environmentally friendly workplace. Besides, he values quality and integrity achieved by perfecting simple menus that appeal to families and other pizza lovers. Schenk has been able to bring his own vision concerning food through making a popular American flatbread sold both locally and to other states. Making clean and healthy food has seen his efforts appreciated nationally. Also providing support to the community through hosting regular benefit bakes. Father, he expanded the facility to a wholesale and retail outlets and involves himself in the daily operations of making a stable food model which is reorganized worldwide.
American flatbread supports business practices, which are socially responsible through participation in community organizations other than buying local products as much as possible. Occasionally, American flatbread holds meetings that are aimed at raising funds to benefit the community and giving attention to individuals who deserve it (Craig 1). The needy are also considered by the company as they are able to have free flatbreads. Educating children about food through accommodating class trips to enable them make their own pizza. Small business owners should be close with their employees in their communities to enable mutual understanding and fairness that is beneficial in a two way. This also enables a peaceful coexistence of the business and the community members.
The benefits associated with franchising a business includes building a vision that is shared and helping in stimulating deeper conversations with the entire community through purchasing and sharing of benefits from the business. The small business franchises may also benefit directly through showcasing already available products (George 1). This catalyses and magnifies the value of small business franchises. It encourages success through the increase of sales of the products. For one to qualify as a business franchisee of American flatbread, he/she must have been in business for at least three years. Personal experience of at least two years in restaurant business is also a requirement. The franchisee must be highly skilled in customer relations other than showing interest in community oriented business. In addition, the franchisee must be committed to building the American flatbread brand. This requires a starting capital of about 17000$
I might be interested in owning a business so that I may be self employed other than being an employer. I would start a restaurant that deals in organic food such as the McDonalds. I would locate the business near an institution of higher learning such as Indiana state university so as to target the market offered by students. Students would be my targeted customers. I would get my capital from personal savings and loans from financial institutions. I would dedicate myself to offering the best service to my customers through direct involvement in all the activities carried out in the restaurant.
Work Cited
Craig, Bailey. Bread Head: George Schenks American Flatbread is food for the Body and soul. Business People-Vermont February 2013. Print.
George, Schenk. Western Philosophy Series No. 22 Stoicism. August 8th, 2012. Web. 06 February 2013. Read More
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