Nobody downloaded yet

Introduction to service marketing - Assignment Example

Comments (0) Cite this document
This study aims at analyzing the sporting event from the Gronroos augmented service offering model. The study also analyzes the product strategy of the event and suggests improvements in order to make the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.5% of users find it useful
Introduction to service marketing
Read TextPreview

Extract of sample
"Introduction to service marketing"

Download file to see previous pages The study also highlights the benefits as well as shortcomings of some of the modes of integrated marketing communication.
The Indy event is Queenslands premier sporting event which had an average attendance of about 297, 835 people. This event has generated over seven hundred jobs in several industries had has pumped more that fifty million US dollars into the Australian economy. The importance of the event can be gauged from the fact that the Queensland government injected over ten million US dollars towards the promotion of the event which it right describes as an amount spent well.
The Indy event is a four day motor rally which is in the existence for about thirteen years. This event is also popular in the international markets and has over seven hundred acclaimed media persons from across the world who come from over 195 countries from across the globe. In 2002, the Indy event was placed in the Queensland Tourism Awards Hall of Fame for the third consecutive year.
There are certain characteristics of services that makes a particular service brand unique and pragmatically difficult for managers to capture. The augmented services offering model helps in identifying brand differentiation sources. (Ozment, 1994)
This model states that as a charecteristic of most of the services there are three basic components which forms the managerial way of constituting the process. The three components are stated below namely,
The Indy event must be organised in such a away that it is fully accesible to people form all over the world. As the event is held in Queensland Austrailia hence it is properly accesible to both the guests as well as the racists who participate in the event.
The event managers must also ensure that the consumer participates in the event both passively and actively in the event. The event organisor must ensure that guests are fully satisfied and they promote the event (word of mouth communication) amongst their ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Introduction to service marketing Assignment Example | Topics and Well Written Essays - 2500 words”, n.d.)
Introduction to service marketing Assignment Example | Topics and Well Written Essays - 2500 words. Retrieved from
(Introduction to Service Marketing Assignment Example | Topics and Well Written Essays - 2500 Words)
Introduction to Service Marketing Assignment Example | Topics and Well Written Essays - 2500 Words.
“Introduction to Service Marketing Assignment Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Service Marketing
...? Service Marketing College: Introduction Service marketing is the marketing sub field that can be divided into two main fields of goods marketing and services marketing. The goods’ marketing area includes marketing of the fast moving goods of the consumers and durables. Service marketing in simple terms refers to both the business-to-business (B2B) and business to consumer (B2C) services and involves marketing such services as financial services, telecommunication services, all kinds of hospitality services, air travel, car rental services, professional services, as well as health care services (Lovelock & Gummesson 2004, p. 21). Thus, service marketing is a variety of the expressions and approaches of marketing ideas conducted... with the...
9 Pages(2250 words)Essay
Marketing Service
...?Marketing Services Introduction: The service industry acts as the backbone, for the economic and social development of a nation. Service industry has emerged as the world’s fastest and largest growing sector in the global economy. The service sector includes a wide variety of activities, such as transportation, trading, financial, communication, real estate, and business services. The service buying process consists of the following steps: need identification, information search, evaluation of alternatives, buying decision, and the post-purchase evaluation. Human wants and needs are the driving forces...
10 Pages(2500 words)Essay
Church service: service marketing
...? Service marketing (EXCITE Church) Executive summery This is a case study analysis about EXCITE Church which is located in Melbourne, Australia. Thecharge is founded by the nearby university student and positioned as youth’s church. It has been facing financial and oper4ational constraints due to inefficiency of its. This case analysis has developed possible new strategies based on the current challenges and the opportunities it has in that location. So, the overall study is about the repositioning of the church to overcome its present several constraints. Table of Content 1Introduction 4 2Industry overview 5 3Overview of the organization 5 4Current positioning 6 4.1Key functions 6 4.2 Source of fund 7...
11 Pages(2750 words)Research Paper
Marketing service
...? Marketing Service Task1 Executive Summary Marketing professionals as well as specialists make use of numerous strategies so that they can retain the best and most lucrative customers with them for longer period of time. In the context of service or product industry, the best way to retain the customer is via good customer service. The customers are likely to have positive service encounter with a company and its products if they are satisfied with it. In case the customers experience dissatisfaction, they are most likely to confront negative service encounter. The companies need to identify various gaps that hinder the...
10 Pages(2500 words)Essay
Service Marketing
...? Service Marketing Contents Introduction 3 Concept Experience 3 Experience in Service Organizations 5 Components of Service Marketing Mix 7 Product 7 Price 7 Place 8 Promotion 8 People 9 Process 9 Physical Evidence 10 Service Marketing Mix and Effective Customer Experience 10 Conclusions 12 References 12 Introduction The success of every organization depends on the satisfaction of the customers. Customer satisfaction and delight are the two main components that drive all businesses. However many organizations fail in understanding this aspect. Every other of aspect of business is given...
10 Pages(2500 words)Research Paper
Service Marketing
...on early bookings. This lowers down the rates much and thus customers prefer to travel in these low cost airlines. These low cost airlines come out to be the best travelling service in case of long journeys. However if the journey is of only about 3-4 hours then usually people prefer to avail the train services because of the low rates than airlines. The rail industry usually lowers down the rates even more in case of longer distances so that to catch the customers of airlines. Overall rail market share has been decreased a lot after an introduction of the low cost airlines. For getting started with the low cost airline business, it is very important to focus on the...
13 Pages(3250 words)Research Paper
Service Marketing
...?Service Marketing By [Presented to] of [October 16 Introduction The primary purpose of organizations is to offer products and services to the masses in an effective and efficient manner. Regardless of the precautions set forth to ensure effective services, organizations are tend to face some sort of service failure in the business and social environment. It needs to be understood that customers have some pre-conceived notions and set beliefs pertaining to a product or service and a major or minor breakdown in those notions and beliefs create service failure. Service failures can be...
8 Pages(2000 words)Essay
Service Marketing
...customers into various segments, Apple encounters some customers that are well aware of what they want. This segment immediately finds out the intended product they want to purchase, and pays for it. With the fast product selling process described earlier on one hand, the other hand has a group of customers who take it slow. More specifically, these customers browse and play with the products to decide their requirement. In order to tackle such a vast market, Apple therefore, follows a service design approach that consists of a floor plan and a genius bar that handles customer queries and gives them advice. Other than that, the design also consists of a check-out system for speedy...
6 Pages(1500 words)Essay
Marketing service
...? MARKETING SERVICE TRAVEL AGENTS MARKETING SERVICE TRAVEL AGENTS Travel agents are an important part of millions of lives in United Kingdom. They have played an enormous role in ever increasing travel industry when it was opened about 100 years ago. However, this does not say anything about their future; threats received from society and also technology are a serious intimidation to the travel industry. Thomas Cook was the first travel agent of the world when he began to run rail tours from Leicester to the region of Lughborough during 1800s. After the demise of Cook, many other travel agents came who fulfilled the holiday and society desires for people for this novel transportation means, train. Since then, offices kept opening... their...
7 Pages(1750 words)Essay
Service Marketing
...? McDonald’s Services Marketing McDonald’s Services Marketing Executive Summary McDonald’s is among the best and the finest known brands in the world. This paper will extensively expound on the continued efforts by McDonald’s in building its brand through listening to their esteemed customers as well as through the establishment of sustainable services marketing. The paper will also identify the numerous stages in the services marketing process. It is evident from recent research that best practices in services marketing create a strong brand and eventually the brand...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Introduction to service marketing for FREE!
Contact Us