Saypa supermarket chains - Essay Example

Subsequently, right after about two years of supermarket experience, the chain’s management decided to extend and expand. It opened the second shop in the nearest local town of Yalova. After some while, everybody became aware of Saypa as a household name. Credited to the good management team and the effective ways of advertising, in the next ten years, fifteen supermarkets were opened around different cities. The number having reached up to thirty one (31) stores in 2009, Saypa has become the leading supermarket chain in the City of Bursa with one thousand two hundred (1,200) personnel in its workforce.

Supermarket chain Saypa does not merely satisfy the shopping needs but it also provides further services such as promotional cinema and theatre vouchers, organises special events and conventions for charity. It therefore strengthens relationships with society and raises the loyalty level among its customers. Recently, it launched a new promotion package which monthly awards two couples for one week holiday around Turkey. Another reason why Saypa is so popular around the city is that it was the first company which started membership cards, discount vouchers and also saving points for patrol buyers.

On the other hand, the company does take care of its employers with special discount cards, sickness payments, free transportation to work and free training programmes for the new starters. Also, the company arranges parties with dinner included twice a year for a meeting and fellowship with employees. In the event, management tries to find out if the staff and personnel have anything to say to ameliorate the company’s service quality. Saypa`s future plan for 2009 is to expand with new branches at Istanbul which is the most populated city in Turkey and Europe.

Hence, the company aims to keep up with its rivals more, and communicate easily with the