Nobody downloaded yet

The concept of Strategic Planing - Essay Example

Comments (0) Cite this document
Compare and contrast the different qualitative methodologies for collecting data (e.g., structured interviewing, group interviews, unstructured, etc.), as well as the various methods…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
The concept of Strategic Planing
Read TextPreview

Extract of sample "The concept of Strategic Planing"

Download file to see previous pages As explained by Creswell & Clark (2007), research is conducted to gain the missing information and knowledge that is needed to solve a problem. There are various techniques available to conduct researches. This report aims at understanding in detail one of the methods – Qualitative research. Before moving into the meaning of qualitative research, it is important to cite the available methods. These methods include qualitative, quantitative or mixed methods (Jobber, 2004). David Jobber (2004) highlights in his book the need for market research. Jobber has highlighted the importance of market research and has also emphasizes on how the research provides for accurate and correct results. Jobber (2004) also discusses that the results will help gain the view point of both the company as well as the customers. The information gained from these researches allows the companies to incorporate the suggestions and feedback into the daily processes and thereby improve the overall business making them more successful.
A research design strategy is one which includes collection, measuring and analysis of data. “Quantitative versus qualitative research methods—two approaches to organization studies” (Lee, 1992). The quantitative research method is a conventional method to study organizations and is considered objective. Qualitative research has been noted to be subjective and descriptive, “its legitimacy often needs to be proven in organization studies” (p. 87). It is apparent that qualitative research methods differ from quantitative research methods. Cooper and Schindler (2008) defined qualitative research as an collection of interpretive practices that describe, decode and translate the meaning of naturally occurring phenomena in the social world. This means that qualitative research is subjective and deals with words. In contrast, quantitative research has a cause and effect association and deals ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The concept of Strategic Planing Essay Example | Topics and Well Written Essays - 4250 words”, n.d.)
Retrieved from
(The Concept of Strategic Planing Essay Example | Topics and Well Written Essays - 4250 Words)
“The Concept of Strategic Planing Essay Example | Topics and Well Written Essays - 4250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The concept of Strategic Planing

Marketing Planing < > [Accessed 18 June 2013]. Coca Cola, 2013j. Coca Cola on social [online] Available at: < > [Accessed 18 June 2013]. Coca Cola, 2013k. Beverage institute of health and wellness [online] Available at: < > [Accessed 18 June 2013]. Coca Cola, 2013l. Internship opportunities [online] Available at: < > [Accessed 18 June 2013]. Ferell, L., n.d.  Marketing ethics  [pdf] Available at: [Accessed 18 June 2013]. Government of UK, 2013....
11 Pages(2750 words)Essay

Marketing Planing

...?Market Planning IKEA Table of Contents Table of Contents 2 Introduction 3 Market Planning Changing &Assessing Capability 4 Macro Environmental Analysis 10 Organizational Barriers & Suggestions for Overcoming Barriers 11 SWOT Analysis & Marketing Plan 13 Marketing Mix & Marketing Strategy 16 Ethical Issues in Market Planning 17 Reference List 20 Introduction IKEA is one of the most successful Swedish based private furniture companies of the world. The company designs, manufactures and sells easy to assemble furniture ranges, appliances and home accessories. It is one of the largest furniture retailers of the world. The company was established by Ingvar Kamprad in the year1948. He wanted to introduce the concept called...
11 Pages(2750 words)Essay

Marketing planing

.... Misunderstanding between the marketing concept and marketing function. Organizational barriers like failure in correctly defining the strategic business units. Deficit of in-depth analysis. Misunderstanding between output and process. Short of skills, knowledge and systematic approach towards development of marketing plan. Failure in prioritizing the objectives of the organizations. Antagonistic corporate culture. Ways to overcome the barriers Before implementing the marketing plan in the organization the senior management and more particularly the marketing director should first identify the person who will be responsible for the whole process. This identification and selection will be based on the...
10 Pages(2500 words)Assignment

Marketing planing

...wholesaling & retail distribution, pharmacy-led health supplement distribution and beauty retailing (Boots-UK, 2013b). Although the parent company Alliance Boots has established its presence over 25 countries but subsidiary Boots UK has not expanded its operation beyond UK and Ireland. Boots UK Limited (Boots) has expanded its retail operation with the help of establishing 2500 stores in UK and Ireland. The pharmacy chain serves more than 7 million customers every week and the company earns revenue over ?5 billion (Tata Consultancy Services, 2007). Task 1 Ans.1b- Careful analysis of the research work of Sheth and Sisodia (2006) reveals the fact that both product and service driven companies have started to look into marketing planning as...
10 Pages(2500 words)Assignment

Business: Strategic Planning

...STRATEGIC PLANNING There is an exact science to strategic planing for public and nonprofit organization. There is cost efficiency, convenience for of use, advertisement to letting people know about the organization, and having a standard format for the organization which is similar throughout the entire process of the company. You must try to have a budget for a standard of the style of your nonprofit organization. This then is a continual repetitive budget with a similar layout of ideas and terms. (1)In order to compete with your nonprofit organization, you must have a few basic guidelines you are consistent with. You must have in the layout of your company the ability to...
6 Pages(1500 words)Essay

Strategic planing

...Driving Forces. What are the two most relevant driving forces from Table 3.2 for a firm with which you are familiar? Have these driving forces made the industry in which the firm operates more, or less, attractive? Explain your rationale. Netflix is a company which has grown exponentially and is still showing a strong tendency of expanding. It started as a startup in 1997 and by 2007 it had delivered one billion DVD movies. The two major driving forces behind Netflix expansion are the emerging new internet capabilities and applications, and the changes in cost and efficiency. Netflix started off with a novel approach to DVD movie rentals by letting customers rent for cheap as compared to its competitors like Blockbuster... Forces. What...
2 Pages(500 words)Coursework

Strategic planing

..., integrated? If not, would such a move yield potentially high competitive rewards? Explain your rationale. You can also use a past firm or one with which you are familiar.( use a firm that you are familiar with) Andrew Carnegie’s steel operation in nineteenth century is a classic example of vertical Integration. As the concept of Vertical Integration means that a company controls several or all the steps in the production of a product or service to gain maximum control of that market. This concept was fully employed by Andrew Carnegie who became the steel tycoon in nineteenth century owning the biggest iron and steel production business in the United States. Carnegie Steel Company is an example of...
6 Pages(1500 words)Coursework

Concept of Long-Term Care

...easily identifiable unlike those with chronic illnesses because they are mostly confined at home or in special institutions like hospices (Williamson 2009). As a result of the help majority of these people are receiving from Medicaid and other institutions that are accredited with dealing with such individuals, the burden to the family has been drastically reduced. References Cackley, A. P. (2010). Medicaid: State and Federal Actions Have Been Taken to Improve Childrens Access to Dental Services But Gaps Remain. New York: DIANE Publishing. Evashwick, C., & Riedel, J. (2004). Managing long-term care. Washington, DC: Association of University Programs in Health Administration. Singh, D. A., (2010). Effective management of long-term care...
2 Pages(500 words)Essay

Business planing

...prescriptions on the dosage and usage. The company will draw the interest of customers because of its inexpensive nature as a source medication. There will be a printout for every order dispatched to offer directions on ways of using the medication, drugs to avoid while on the prescribed dose in addition to other essential information. Another aspect of reducing costs is cutting down on paperwork. The business will use computer receipts from within the industry software when giving information (Mikler, 2009, p. 31). The company applies the term self-pay to refer to a customer paying for his drugs at the front office desk irrespective whether he or she has an insurance cover or not. This is as opposed to the concept that...
13 Pages(3250 words)Admission/Application Essay

Business planing

...., 2010. Business Start Up and Future Planning. Bringhton: Emerald Publishing Dess, G. and Lumpkin, G., 2009. Strategic Management: Creating Competitive Advantages. 6th ed. London: McGraw-Hill Education. Goksoy, A., and Ozsoy, B., 2007. Business Process Reengineering: Strategic Tool for Managing Organizational Change an Application in a Multinational Company. International Journal of Business and Management, 22, pp. 256-264. Guffey, M. E. And Loewy, D., 2010. Business Communication: Process & Product. 5th ed. New York: Kaplan Publishing. Henderson, D. and Hooper, C., 2006. Making great decisions in business and life. 4th ed. California: Chicago Park Press Ireland, R. D. and Sexton, D. L., 2010....
18 Pages(4500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The concept of Strategic Planing for FREE!

Contact Us