Human Resource Management - Term Paper Example

The supermarket has been able to divide all its stores into five major segments depending on the location and demands of the customers. These segments are Superstores, metros, express hyper, additional home plus and anything else can be found under one roof. The express hyper shops are small in size and are located in the neighborhoods to offer food stuffs and they normally have high margins due to the small sizes of the shops while the metros are usually located at the city center. At the international level, these stores are found in the United Kingdom, Ireland, South Korea, Poland, Kenya, France, China and Hungary.

Their major competitors include You deserve the best, Between us, The place to be and Amongst us supermarkets (Armstrong, 2003). The supermarket has a corporate strategy which helps it appeal to all segments of the market that is the up market, middle age and the low market range. The strategy for You n Us supermarket has been its ability to include the finest brands, middle and low priced products so as to meet all the demands and expectations of the customers. Since 2001, the supermarket has been able to market itself using the phrase “Home for Your Value” slogan to describe its principles, mission and core values both locally and internationally.

It has also been able to advertise both locally and internationally using the slogan “you need it, we have it”. Most of its advertisement is done in major billboards along major highways, electronic media and the print media. In the television advertisements, they have been able to engage the services of major actors and actresses such as Look Brooke, James Upright and Young Heart (Armstrong, 2003). The supermarket is committed to corporate social responsibility by offering some of its pre-tax profits to charitable organizations, schools and community based activities.

It has started a computer school for the disadvantaged in the