Vosne Romanee Area within the Burgundy Region of France - Essay Example

The factors coupled with the fact that Pinot Noir enjoys one of the most loyal consumer followings places the prospect of establishing a successful distribution of this wine in a favorable light.

The main barriers to entry are represented by the legislative requirements as per the Appellation origin contrôlée and the relevant business requirements. These issues will be addressed according to the requirements and in conjunction with the Invest in France Agency, which will add valuable insight and assistance to establishing within the Burgundy region. The selected geographical location of operations stands to benefit in terms of reduced distribution costs by the existing location and infrastructure, whilst the 'staggered' approach to location and facility development alleviates mass capital cash flow and enables suitable implementation over the defined period.

The selection of the Premier and Grand Cru farms, together with a professional winemaker and team, allows the company to produce a differentiated high-quality Pinot Noir wine that can be marketed to discerning individual and upper-class establishments, ensuring brand positioning within the competitive wine market. Read More