Marketing Philadelphia Phillies - Case Study Example

ntangible products involve an on-going relationship between the organization and its individual customers that begins before and continues after the sale (chap.1). However, marketing a service needs to have a more intensified and careful relationship with the customer than marketing a product, because with the former, you come in contact with your clients and your customers. In short, when marketing a product, customers would just be concerned about the performance of the product and not with who manufacture them, but with service, customers should have to like the seller or the company (www.

businessknowledgesource.com). In terms of segmentation, marketing a product would be much easier than marketing a service such as the Philadelphia Phillies. The aggregating of prospective buyers to market a product would result to different products variants, suiting the specific need of its aggregate or market segment (chap.9). So, for a toothpaste example, we expect a variant for the kids with probably sweeter taste and for the adults with more fluoride and a stronger flavour. But after this, you can just leave your product on shelf, without really creating a customized or personalized product.

This is where the difference between marketing a service and a product, lies, as in service the offering should be customized or personalized. For the Philadelphia Phillies for example, people can range from diehard fans, to kids 14 years and below, to those who are 15 years old and above, to senior citizens, young professionals and to corporate and community groups. Since they have different needs, the value that the customer gets from attending a baseball game in the stadium should fulfil their individual needs and wants.

Using the 4 Ps analysis, services will also differ with products, specifically in terms of promotion and sales. Products can be advertised through popular tri-media channels such as television, services such as Philadelphia Phillies are not. Promotion for a