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Google - Essay Example

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The company is named “Google”, a play on the word “Googol” that is a mathematical term for the number 1 followed by a hundred zeros.(www.google.com). This represents the spirit of the company, to be constantly innovating and branching out into new areas, so that the…
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Download file to see previous pages For example, in the third quarter of 2007 alone, Google hired 2130 people to ensure that it had the best brains and the smartest people on board its corporate engine.(Dignan, 2007). As Dignan (2007) has pointed out, employment at Google is largely centred around work on the search engine and ad words; as a result a slow down in business, such as the current recessionary period, could affect the Company adversely. But the Company’s recruitment and HRM policies have been strongly focused on pulling in the best and smartest people into the organization, because of its recognition that innovation is the driving factor ensuring success in the IT business today.
One of the reasons for Google’s spiraling success is its thrust on innovation and the belief that good ideas can, and should, come from anywhere.(Business Week, 2005). Engineers in the company are allowed a day off in a week to work on their pet projects and there is a high level of receptivity from the upper echelons of management to new and innovative ideas. By constantly staying on the cutting edge of innovation, the company has been able to sustain itself as the market leader through the development of new products and services. There is no strict hierarchical structure in place at Google and the corporate environment is characterized by informal networking, such that the CEO Eric Schmidt himself, is approachable to every employee, who is at liberty to pitch a new sales or networking/IT idea to him anytime.
Google’s HRM policy is different from other organizations, characterized by the high level of informality and networking, which is a very successful business policy insofar as Google is concerned. Since the products and services in the IT business can be easily replicated by competitors who can put out their version of a product or service, the cutting edge in this business lies in the development of innovative new ...Download file to see next pagesRead More
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