CHECK THESE SAMPLES OF Findings and analysis on branding effect on customer buying behaviour and loyalty
… Will Boots benefit from Treat Street or will it have a negative impact on the perception of their loyalty card?... Table of Contents Will Boots benefit from Treat Street or will it have a negative impact on the perception of their loyalty card?... loyalty Cards are introduced by Boots to encourage consumers to avail discounted price and thus become a more loyal customer to the brand.... This research is done in order to find whether Boots benefit from this Advanced Card or it has a negative impact on the perception of their loyalty card holders....
17 Pages
(4250 words)
Dissertation
In this process, the consumers' perceptions and views regarding the loyalty programs and loyalty cards have to be analysed and identified for incorporating effective changes.... Results
loyalty cards in an integral part of loyalty programs aiming to serve the loyal consumers and to develop a new base of loyal consumers.... hellip; Will Boots benefit from Treat Street Table of Contents Results 3 Cross Tabulation Analysis 7 Customer loyalty and Price Discounts 8 Customer loyalty and Exchange Offers 9 Customer loyalty and Gifts 10 Customer loyalty and Enhanced Value Additions 11 Customer loyalty and Redemptions 12 Customer loyalty and Other Benefits 13 Findings 14 Conclusion 21 Recommendations 22 Reference 24 Results loyalty cards in an integral part of loyalty programs aiming to serve the loyal consumers and to develop a new base of loyal consumers....
23 Pages
(5750 words)
Dissertation
Behavioural loyalty refers to the buying behaviour of customers considering their number of the repeated purchase, the volume of purchase, and other attributes.... This paper ''Buyer Behaviour'' tells us that The concept of 'Customer loyalty' relates to the propensity which depends on the psychological attributes of the customers.... the concept of customer loyalty can be defined.... hellip; From the modern-day perspective of marketing, it can be stated that gaining customer loyalty has become quite crucial for a company to attain a stimulated competitive advantage in the market....
8 Pages
(2000 words)
Essay
This report discusses loyalty Programmes which are defined as “schemes offering delayed, accumulating economic benefits to consumers who buy the brand.... Satisfaction does not equal loyalty.... hellip; This research attempts to gain an insight into the value of loyalty programmes to businesses and more specifically examine the value of loyalty programmes to hotels.... Review of secondary data is applied to understand the value of loyalty programmes to businesses while a survey among hotels is conducted to examine its value to the hotels....
47 Pages
(11750 words)
Dissertation
Among many other constructs, customer loyalty is used interchangeably with customer repeat purchasing behaviour and customer retention (Hennig-Thurau and Hansen, 2000).... Customer loyalty is said to be a most frequently discussed concept of recent years that happens to be most misunderstood too, according to Payne (2002).... hellip; There is always a reason for customer loyalty, it is believed, which behaviour differs from the one purchase to the next, and are not accidental (Ibid....
21 Pages
(5250 words)
Essay
This study explored the impact of Apple's branding strategies on customer satisfaction and customer loyalty.... The purpose of this study was to critically analyze the impact of Apple's branding strategies on customer satisfaction and customer loyalty.... The paper analyzed the concept of branding by examining its models and the impact of branding strategies on customer satisfaction.... Apple's branding strategies have a positive impact on customer satisfaction and customer loyalty....
30 Pages
(7500 words)
Essay
If two different brands of a kind of product with the more or less same appearance, & same price are there in the market, brand name & its branding effect matters a lot.... There is one kind of relationship marketing as the company trying to make aware about every detail of the product to the consumer by establishing a relationship with them as commuters walking by the roadside could come in & have a chat with the customer executives & could know about the various range of products....
17 Pages
(4250 words)
Case Study
This paper "Buyer Behaviour" discusses attitudinal loyalty that has been developed with its prime focus on the motive of the customers signifying their psychological preferences.... hellip; Behavioral loyalty refers to the buying behavior of customers considering their number of repeated purchases, the volume of purchase and other attributes.... The motive of various researchers to comprehensively conceptualise the phenomenon has been remarkably beneficial in identifying the two most important typologies of customer loyalty....
8 Pages
(2000 words)
Assignment