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total sales as estimated in 2008 in the Health and Beauty sector worth 17.7 billion pounds out of which 36 % of the total was accounted for Boots. Boots being the largest single retailer in the cosmetic and health care division leads the market with innovative activities attracts the customers. In spite of being the leader in the sector Boots also was hit very badly during the period of recession. Due to the economic slowdown in the late 2008 consumers also became very price sensitive in the market. Along with this problem the competitive environment also forced the market leader Boots to rethink on its sales strategies and the discount and promotional campaigns to gain market share. For this reason the company implemented several strategies likes giving discounts and scheme cards to attract customers. Review showed that about 16% of the customers bought more and increased the sales during discount period. Loyalty Cards are introduced by Boots to encourage consumers to avail discounted price and thus become a more loyal customer to the brand. With the change in society and consumers buying habit Boots introduced a more Advantage Card ‘Treat Street’ which gives the existing customer some extra benefits. This research is done in order to find whether Boots benefit from this Advanced Card or it has a negative impact on the perception of their loyalty card holders. About the Company Boots group, PLC is the leading beauty and health care retailer and one of the best known companies at United Kingdom. Boots is one of the members of Alliance Boots which is one of the leading international pharmacy-led health care and beauty group. Boots was established in the year 2006 when The Boots Company PLC was merged with the Alliance Unichem. As of 2010, the company operates in over 20 countries and is sold in over 130 countries around the world leads the market with about 3250 outlets at different locations. Though the company operates in pharmacy and cosmetic/toiletries but it is not known as the specialist in that section only, rather it is popularly classified as a mixed good retailer. With the growing trend towards self-medication the sales of Boots is mainly concentrated to three main products categories i.e. analgesics like Nurofen, Strepsils for cough and cold remedies and also skin care products like Clearasil. Though the company dominates in their own industry segment but they faced a lot of difficulties to grab the market share. As of 2008 the market share of Boots was about 35.9% of the total market. The main problems behind this difficulty are especially building by the competitive brands mainly the supermarkets with toiletries segment. Customers always prefer to have a single point to purchase all there needed products rather than going to different stores and buy different products of their need. This is the main reason for the huge development of the shopping malls and super markets. Though these supermarkets don’t have much variety in products but they attract the customers with good amount of discounts and offers. Along with this due to economic recession in late 2008 the health and beauty sector was very badly hit which affected the purchasing power of the customers also. Thus to gain market share Boots worked out on their sales strategies thoroughly and introduced several discount schemes (Brandy, 2010,
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The research objectives are as follow:
To analyse the role of loyalty programs in customer loyalty in HSBC, Barclays and Royal Bank of Scotland
To investigate the impact of customer loyalty on customer retention
To assess the loyalty patterns of customers
To understand the importance of loyalty programs in attracting, retaining and empowering customers
by the company. The research proposal starts with a brief description of the literature review, the research questions analysed intended to answer the reason as to how uncoordinated marketing strategy tended to reduce the international profits of Tesco and how the increase made in regards to the marketing and promotional expenditure with respect to loyalty schemes would obstruct the satisfactory compliance of marketing objectives of Tesco.
By endorsing Hofstede’s work, he concluded that Asian cultural background is significantly related to students’ ability to use academic library services and recommended that academic libraries should work on highlighting the impact of cultural background in use of library
Will Boots benefit from Treat Street Table of Contents Results 3 Cross Tabulation Analysis 7 Customer Loyalty and Price Discounts 8 Customer Loyalty and Exchange Offers 9 Customer Loyalty and Gifts 10 Customer Loyalty and Enhanced Value Additions 11 Customer Loyalty and Redemptions 12 Customer Loyalty and Other Benefits 13 Findings 14 Conclusion 21 Recommendations 22 Reference 24 Results Loyalty cards in an integral part of loyalty programs aiming to serve the loyal consumers and to develop a new base of loyal consumers.
The research and methodology of the project is mainly concerned with the technique and tools used for conducting the research from data collection to understand the behaviour and attitude of the people on the loyalty cards and finding the loyal customers of TESCO in UK.
Reforms in the banking sector have also blurred the lines between banks and non-banks, thereby increasing pressure on banks to perform. Customer experience now defines service quality and poor service quality can push customers to switch service providers.
Based on the notion of how CRM is capable of producing positive effects on customer loyalty, a hotel will be selected for studying and researching the point in question here in hospitality industry, which namely Renaissance Beijing Capital Hotel. This dissertation aims to critically analyze the impact the CRM has made on Customer Loyalty in Renaissance Beijing Capital Hotel.
To examine the link between logistics outsourcing and customer loyalty, a narrative review was conducted in this study. Today, very few studies have focused on analyzing the factors that can affect customer loyalty in logistics outsourcing and that each of these studies were able to identify different factors that can directly or indirectly affect customer loyalty in logistics outsourcing.
This research attempts to gain an insight into the value of loyalty programmes to businesses and more specifically examine the value of loyalty programmes to hotels. Review of secondary data is applied to understand the value of loyalty programmes to businesses while a survey among hotels is conducted to examine its value to the hotels.
RHB Capital Berhad is one of the largest fully integrated financial services groups in Malaysia. With its core business centered in the RHB Head Office in Kuala Lumpur, Malaysia, RHB Bank has built an extensive financial network throughout the country. RHB Bank is the third largest bank in Malaysia with over 200 offices around the nation and the region.
39 Pages(9750 words)Dissertation
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