The Improvement of Customer Service in Argos - Essay Example

Argos was founded in 1973 by Richard Tompkins. It has been part of the Home Retail Group since 2000 which is the market leader in the home and general merchandise market (Management Today 2010). Together with Homebase, Argos is one of UK’s leading brands, selling products throughout UK as well as the Republic of Ireland (Management Today 2010). Argos was founded in 1973 by Richard Tompkins. It has been part of the Home Retail Group since 2000 which is the market leader in the home and general merchandise market (Management Today 2010).

Together with Homebase, Argos is one of UK’s leading brands, selling products throughout UK as well as the Republic of Ireland (Management Today 2010). Argos is a unique multi-channel retailer well-known for offering customers choice, value, and convenience. Argos sells general merchandise and home products in over 750 stores all over UK and Ireland through their twice-yearly catalogue, over the internet, and through the telephone.  Argos is currently struggling to retain its viability and profitability.

Operational strategies are being contemplated, including the use of internet technologies on its operations. The struggling Argos intends to do a digital makeover of its business operations. This move will replace traditional catalogue and may close or relocate at least 75 stores. Home Retail Group, the parent company, intends to reduce the circulation of traditional Argos catalogue, although it still believes that print marketing will still be relevant to its retail business