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Google's Culture is Truly Unique - Essay Example

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The observable artifacts that are associated with Google’s culture, aside from the physical service of the company itself, align with an ergonomic culture. The espoused values of the company are innovation and a relaxed atmosphere informing this ergonomic culture. “At…
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Googles Culture is Truly Unique
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"Google's Culture is Truly Unique"

Download file to see previous pages 2. Using the competing values framework, Google’s culture can be analyzed. The company possesses characteristics of a clan, but minimally and non invasively so. In terms of adhocracy, this is something that the company may now be too large to handle. From a market framework, Google is best viewed from the international perspective.
“Googles hiring policy is aggressively non-discriminatory and favors ability over experience. The result is a staff that reflects the global audience the search engine serves” (Google, 2009). Despite its framework of easygoingness, Google is a hierarchical culture.
3. Google’s stated mission is simple, and only takes one line of company documents. “Googles mission is to organize the worlds information and make it universally accessible and useful” (Google, 2009). The culture type most associated with out of the options from the previous question, is market. This is not a hierarchical statement, but one that is centered on the resource that the company presents to the market as its primary service. The statement also shows how Google, after achieving similarly staggering growth with Microsoft, did more of a one-hundred-eighty degree turn in its internal culture: though still aggressive, the company realized that once it was an eight-hundred-pound gorilla, doing parlor tricks was more threatening than amusing. The company needs to retain its edge.
4. In terms of techniques for changing organizational culture, Google has used various methods to form its culture. Market research is important, and socio cultural considerations include how the customer perceives a large company with expensive stock like Google. Related factors of differentiation and switching costs are, as in the bargaining power of suppliers, related to this relationship. This shows how many of the forces in competition that the public sees have a symbiotic or integrated function ...Download file to see next pagesRead More
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