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Strategic Diagnosis Project - Research Paper Example

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 Strategic Diagnosis Project Table of Contents  Strategic Diagnosis Project 1 Table of Contents 2 Introduction 3 Vision, Mission & Values 4 Mission 4 Vision 5 Values 7 Strategic Segmentation 8 Selection of SBU’s to be Analyzed 10 References 12 Introduction The company Google had a very humble beginning back in 1996 when its developers first visualized it as a small search engine which would mainly work on tracking the link of different websites…
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Download file to see previous pages Moreover the search engine also acts as an encyclopedia which helps the users to gain potential information of a variety of subjects. The Google website also acts as a revenue and market generator for companies which advertise their products and services via the online sphere. Google which had a very humble beginning now operates based on several branches spread along several quarters of the globe. The company thus has a huge portfolio of skilled and efficient human resources operating from the several offices to help the concern achieve its end objectives. Google operating fully on the internet sphere happens to gain a large market worldwide for the best quality of services rendered which fulfills the parameter of customer satisfaction. (Google-b, n.d.). Strategic activities initiated focus on tapping niche market bases by producing different products like scholar, earth and map applications. Research and development team of Google is working to produce these types of products and services which helps in gaining an innovated customer profile. Google’s innovativeness gains hold through the large scale maintenance of potential information which is gained through the operation based on its highly innovative software which helps in gaining faster access to large volumes of data from different sources. (McLoughlin & Aaker, 2010, p.145-146). As part of its strategic initiatives Google focuses on gaining a target market composed of normal viewers and other potential product and service advertisers. This community of commercial people helps the firm in gaining potential revenues through the large scale advertising activities conducted over the online sphere. Further the company has also devised another service branch to cater fully to the needs of the advertisers and other commercial people. The AdSense software devised by Google helps the advertising community to sponsor related links on the web portal. Through such links the web visitors can gain instant access to the profiles of the different companies having advertised their products and services. (Cahill, 2006, p.57). Vision, Mission & Values Google is one of the business firms that has revolutionized three business world as well as the life of the individuals across the globe. Google is now an integral part of every person who uses the internet. Google is perhaps the most popular search engine across the globe with millions of active users in the world. Mission A mission statement is a short statement typically comprised of a single sentence that tries to highlight the general purpose of the organization. The mission statement also reflects the business strategies of a firm with regards to its suppliers, customers as well as the employees of the organization. Mission statements are therefore very important as they not only act as a framework of inspiration and aspiration but also help in generating a formidable brand image and suitable positioning of the firm in the minds of the customers. Mission statements should also be quantifiable and largely measurable so as to provide clear guidance and instructions towards all the major stakeholders as well as customers (Kaplan, Norton & Barrows, 2008, p.3-4). The mission statement of Google is stated below: “ ...Download file to see next pagesRead More
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