Art Management and Arts Marketing - Essay Example

An arts management course is deemed appropriate to hone the skills of arts enthusiasts and to enable them to develop programs, write grants, provide technical assistance and be responsible art managers. The artists themselves recognized the need to develop a program which would train students who are arts enthusiasts to focus on management of the arts. Accordingly, the important factors which need to be constantly improved are professionalism and relevant management techniques to assure the artists of success in their field of endeavor.

What is the relevance of art management to cultural organizations? An arts management student would have direct beneficial contributions to the cultural sector by taking entrepreneurial roles in the development and management of artistic and cultural resources of a particular region. This means that art managers would take an active role in training artists in the management of their own cultural talents. As they enhance their expertise in this field, these art managers would be able to develop regional and international contacts with arts organizations, cultural agencies, and other art practitioners in the field.

Finally, entrepreneurial insight and skills would be improved to transform cultural resources into sources of economic benefit for all concerned. (Details from the Postgraduate Diploma in Arts and Cultural Enterprise Management, www.sta.uwi.edu) There are a variety of agencies and institutions who would be interested in the services of an arts administrator or manager who completed an arts management course. The following opportunities are open for art managers: (1) experts in arts organizations; (2) consultants in crafts production industries; (3) book publishers; (4) film producers/directors; (5) events promoters and talent agents; (6) associates in museums and art galleries;