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Online marketing may refer to all kinds of marketing done on the company website, emails written to customers and other wireless media. Customer relationship can earn a company competitive edge since good relationships build trust and, hence, regular customers. Internet marketing binds together the art of creativity and technical elements of the Internet comprising design, development, public relations, and sales. Internet marketing is mostly done through the company website and social sites like Facebook and Twitter (Maughan, 2007:58). Although the main goal of the internet marketing is to grow the company business, the company should emphasize winning customer trust by appearing genuine and promising what it can offer. This is because internet influences chances of frauds; hence, imposters can steal from customers.
Zappo embraces internet marketing to sell its products, which are majorly shoes and bags. Use of the Internet to market its products is of high importance as the company encourages all employees to exploit social media networks and connect with customers following the companies’ core values. This has endowed Zappo with great support since the employees are active on Twitter, the company’s director being most popular. Zappo uses YouTube to display its products, give speeches to customers through videos, which majorly highlight company values, customer feedback and compliments. Facebook is one of its engines towards customer feedback and discussions that present an opportunity to clear doubts and instill confidence and trust. Zappo has several blogs giving information on its products, employees, and management. Blogging creates credibility and wide readership and enables customers to understand the company better as well as reduce fears.
A company aspiring to succeed in online marketing should invest in a good-looking design (Rosen,
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For example, social networking websites as orkut, myspace, facebook, etc. are extensively used by the Internet marketers to catch the attraction of the teenage community. This paper briefly analyses the impact of Internet marketing activities on the buying behaviours of teenage community taking the Internet marketing and the buying behaviours of the teenage community as two separate variables.
Therefore, they both have also integrated the Web 2.0 (that includes facebook, twitter, sms) as part of their promotion campaigns in their websites which in turn also provides them with a better understanding with their customers.
M&S reported flat first-half profits of 298.3m, which was higher than City consensus expectations.
This paper seeks to illustrate the effectiveness of internet marketing by comparing the website of two airlines thus trying to highlight aspects of internet marketing, especially the efficiency of the websites in maintaining traffic, fostering brand strength, brand commitment and at the same time getting results.
As a result competition among them was not that intense. However with the passage of time more number of players has entered in a particular industry and this has resulted to intense competition. Over the years with the
For instance, he is made aware of the benefits and other features that he might not be aware of with regards to the product. Therefore, with storytelling, the customer is exposed to new information they may