Public Relations Strategy - Essay Example

The organisation has also faced a number of issues in regards to the competition. The organisation is facing a number of issues in relation to this and the competitive advantage that the company has had in the past is now being challenged by other organisations. Also the company has been unable to keep up with the stake – holders’ missions and has not been able to provide the stakeholders the required returns. The main return that the stakeholders are looking for is ‘care for people’. This includes ensuring that the relationship with the patients is strengthened.

The organisation also does not work with the aim of making profits hence, the organisation aims at maximising its economic profits. Public relations deal with managing information of the organisation between the organisation and the public. It normally aims at providing the information that will interest the audience of the organisation. Public relations can be used by the organisation as a mode to build a rapport with its stakeholders like the employee, shareholders, patients, etc. Building a public relations strategy has four main steps: a) defining the public relations problem, b) Planning and programming, c) taking action and communicating, and d) Evaluating the program.

The assessment one of the NHS has thrown light upon the current situation within the organisation for NHS – a brief of which has been discussed in the introduction above. The first step as a public relations officer is to define the problem. This is the base of all strategies and helps build a plan for which the organisation requires changes to improve and resolve the issues. National Health Services is the biggest health service in United Kingdom. However in the past the organisation has faced a number of press reports which have been quite dampening for its image.

The press has accused the organisation a number of times and the NHS chief Executive Nigel Crisp has also spoken about the attack made by the