StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Public Relations Strategy Paper - Essay Example

Comments (0) Cite this document
Summary
In the endeavor to build publicity for Fairfax County Public School, our communication strategy needs to be turned to our best tool to effective public relation campaign. This campaign has to be supported with the proper strategic plan to carry out valuable ideas into measurable tactics and performances…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.5% of users find it useful
Public Relations Strategy Paper
Read TextPreview

Extract of sample "Public Relations Strategy Paper"

Download file to see previous pages These tools are designed as public outreach events, lasting five days to two weeks, aimed at encouraging students, teachers, and the general public to view the school as friendly. It will encourage contributions in different ways, to ensure the school gets a good reputation and see to it that the target group becomes interested in the events, with ideas shared to maximize the impact on the target group.
In the general strategic plan, event planning is one of the most important tools, which in respect to public school would best take the form of a festival, ceremony, competition, convention or a party (Japheth, 2006 pg 5). This will be the duty of the School Board to decide the best event. However, it will be imperative to kindly note that whichever event they choose will follow criteria similar to all. After the board approves the budget for the event(s), dates and alternative dates will have to be set. It will also be a collective duty for the planners to select and reserve the event site, acquire permits from the necessary authorities, coordinate transportation and parking.
Once the event has been decided upon by the Board, a theme or a motif for the event will have to be developed which will have a focus aimed at publicity. Should the event require speakers, arrangements for them as well as alternative speakers will be required. Also important is to coordinate location support, such as electricity and other utilities, arranging dcor, chairs, tables, tent, police, catering, toilets, parking and signage. This is not to forget event support and security, emergency, clean up as well as health care professionals who would attend to any fatalities.
In order that all the involved parties in the event share a common mental picture of the event in question, a simple training will have to be organized by Fairfax to assist them in handling all the event pressure and work efficiently. Since it is a communication based event, a qualified coordinator, planner or an event manager will be necessary lest the event takes the wrong direction which might work against building good publicity e.g. an accident that goes unattended would tarnish the school's image as nave. Since the purpose for the event is to create a good publicity for the school, deadlines must be met.
Press Conference
Striving for good school publicity, a positive message must be considered. I would recommend a strong slogan such as: "Fairfax County Public School, the place to be", which would be captivating to everyone without sounding exaggerated. Press releases would be made from the school compounds, with students from all races seen smiling. It would also be important to show that the school has over 168,000 students enrolled, making it the largest public school system in the Baltimore-Washington Metropolitan Area and in Virginia (Lucy McKenzie,2009). On the press conference, which would be held in the school, it would be a great idea to have the superintendent of schools hammer the sentiments that the school division is the largest in the nation, and also maintains the largest fleet of school buses in the United States (Lucy McKenzie, 2009)
The best method for distributing press releases would be through snail mail, where a creative subject such as the slogan, "Fairfax County P ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Public Relations Strategy Paper Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Public Relations Strategy Paper Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1503826-public-relations-strategy-paper
(Public Relations Strategy Paper Essay Example | Topics and Well Written Essays - 1000 Words)
Public Relations Strategy Paper Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1503826-public-relations-strategy-paper.
“Public Relations Strategy Paper Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1503826-public-relations-strategy-paper.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Public Relations Strategy Paper

Public Relations

... Public Relations Public Relation is a crucial department that entails development and management of ethical strategies using communication to build relationship with stakeholders and public. The role of public relations is to promote goodwill and understanding in an organization, business or a corporate. Communication in the business, industry, and corporate world is paramount. It is an indication of openness and accountability (Pride et al 2011:242). This is because the media and the public in the contemporary world are much more interrogating than the past. The failure to have a transparent communication leads to lose of credibility in the world market. This in turn results to tremendous lose of financial gains due to lost orders...
7 Pages(1750 words)Essay

Public Relations

This was the situation in this case. BP was trying to clean up, but its stock was sinking and everyone was turning on it. Many of its press releases from this period seek to reassure the public and the media. BP wanted to convince people that it was doing its best to help clean up the spill. They wanted people to think they were working very hard and tirelessly to do their best and ensure that the livelihood of people in the Gulf area and many of the marine animals were protected. This context is very important to understand. BP was dealing with a massive public relations (and natural) disaster. It was a challenging environment. One of the things that they worked hard to do was be open and transparent about the actions they were...
3 Pages(750 words)Essay

Public Relations

...? Public Relations Public Relations Public Relations (PR) refers to the science and art of managing how information flows between organizations or individuals and the public. Because public opinion and image are critical aspects of an organization, PR managers strive to make their organizations’ win public trust and become positive and ethical role models (Marshall, 2002). PR aims to convince stakeholders who include employees, partners, investors and the public to uphold a desirable perception of an organization. Although PR bears a level of resemblance to advertising, they differ because advertisers intend to sell services and products, while PR managers put their emphasis on shaping an organization’s image. This paper will explain...
4 Pages(1000 words)Essay

Public Relations Strategy

...Introduction Public Relation is one of the key strategic practices which organizations have to manage in order to achieve their strategic objectives.Public relations, in effect, is a set of practices which or the mean through which an organization manages the direction and flow of information between itself and the public at large. This therefore also requires that the organizations have to manage practices which allow them to effectively communicate as well as create and maintain their relationships with the external world. The successful execution of the chosen strategy in terms of public relations therefore defines the overall productivity of the organizational actions taken in this regard. However, in order to formulate a successful...
10 Pages(2500 words)Essay

Public Relations Strategy

The organisation has also faced a number of issues in regards to the competition. The organisation is facing a number of issues in relation to this and the competitive advantage that the company has had in the past is now being challenged by other organisations. Also the company has been unable to keep up with the stake – holders’ missions and has not been able to provide the stakeholders the required returns. The main return that the stakeholders are looking for is ‘care for people’. This includes ensuring that the relationship with the patients is strengthened. The organisation also does not work with the aim of making profits hence, the organisation aims at maximising its economic profits.
Public relations deal with managin...
12 Pages(3000 words)Essay

Concept of Strategy in Public Relations

...Topic:  Concept of Strategy in Public Relations Introduction Public relation is a key aspect in any medium or large organization and gives way to the success of an organization. Public relation is the management of the communication process inside an organization and between the organization and its outside audience. The main focus of public relation is to develop the reputation of the organization by its performance. So in order to have an effective public relation, any organization needs to plan or develop policy to implement it. Public relation is about the reputation of the company and to receive maximum benefit from public relation activities a complete planning is necessary. According to ( Rembrandt 2011) “A sustainable public...
6 Pages(1500 words)Essay

Public Relations

... Public Relations Communications and PR professionals must adherence to ethical standards when posting and promoting news, information, or products of the organization such as addressing issues of “puffery, bad taste, stereotyping, targeting children, promoting unhealthy products and subliminal advertising” (Marketing Communications par. 1). The Public Relations Society of America (PRSA) have stipulated core values that PR professionals must practice when promoting: “fundamental values like advocacy, honesty, loyalty, professional development and objectivity structure ethical practice and interaction with clients and the public” (Public Relations Society of America par. 4). Information disseminated to the public must always be factual...
1 Pages(250 words)Essay

Public Relations

...Public Relation: Telethon Key Target Publics Telethon is a registered charitable trust that is committed to raising funds for ameliorating the lives of children and young people, primarily in Western Australia. Telethon was founded in 1968 and has, since inception, raised more than $103 million. These funds are used to provide financial assistance to other charitable organizations, childrens hospitals and research institutions. The trust affects and is affected by numerous stakeholders. Using the ‘Linkage Concept’ as given by Grunig and Hunt (1984), the various publics of Telethon have been enumerated below. Enabling linkages: The board of trustees, small team of employees, the government and the regulators constitute important publics...
3 Pages(750 words)Essay

Defining Public Relations Paper

... Defining Public Relations Paper Public Relations is a discipline whose core focus entails seeking good reputation withthe intention of initiating understanding among the involved parties. Hence, obtain the intended support aimed at achieving certain objectives especially in the field of business by the initiator. In this case, the initiator plans beforehand how to influence both the opinions and behaviors of people in the field he or she intends to establish a lasting reputation. This is via utilizing varied communication and public handling skills that will prompt those he or she interacts with accord him the sought reputation. Presently, the term “Public Relations” has numerous definitions based on the person or organization’s...
2 Pages(500 words)Essay

Public Relations Strategy Plan for McDonalds

I refer you to the executive summary for further details about the plan along with the fundamental reasons as to why such a campaign is deemed necessary. I look forward to discussing this plan along with its details and to answer any questions which you may have when we meet in person again. I thank you for this opportunity and look forward to a mutually profitable business relationship in the future.

While McDonald’s sales figures have not been affected strongly by the negative press or the release of the film titled ‘supersize me’, the image of the company has been tarnished. The image of the company and of the McDonald’s brand is a significant investment for the company and everything must be...
11 Pages(2750 words)Case Study

Employment Relations

On the facts of the case for discussion, Derek has only been employed by Notlob County Council for a few months. His most recent assignment placed him in charge of water and sewage flow. Obviously Derek’s responsibility is to perform his duties effectively and his concern is that he cannot do so without posing a threat of harm not only to himself but to others as there is a flaw in the system that can lead to catastrophic consequences.

By virtue of the Health and Safety At Work Act 1974 the employer is under a statutory duty to maintain the water and sewage plant if it is reasonable and practical to do so. The duty is contained in Section 2 which mandates that the employer ensure the safety and welfare of all empl...
15 Pages(3750 words)Case Study

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

The Importance of Strategy Process

This is so done because the advantage is much needed in such a scenario and it will help the organization to grow beyond the anticipated proportions. Building and indeed sustaining this advantage is a very significant exercise when one speaks of a competitive advantage in the first place. Competitive advantage is something that is built over time and requires synchronization between the tactics, activities and the overall strategy of the company which is producing the product(s). Competitive advantage is developed when there is a differential undertaking on the part of the customer. This could be in the form of lower prices than the competitors, better quality, efficient sales services, and support and a number of other features....
10 Pages(2500 words)Assignment

Regulating Gun-Control & Public

It would be pertinent to identify the various kinds of arms regulation, put forth by those who advocate them before we understand the dynamics of arms regulation issues. Gun controls are of various kinds, but we shall discuss the most recently executed methods which the scope of this discussion encompasses (Poe, 2001).
Presently, in most of the cities and states of the country, an obligatory waiting period is enforced which is one the most common kind of gun control. This period is usually from three to seven days and the purpose is to slow down the purchase of a gun in order to harness an impulsive desire to execute a crime. A waiting period is often advocated by its proponents due to the reason that in case a person was not...
12 Pages(3000 words)Assignment

Public Relations and School Administration: The Jena Six Story

The infamous Juvenile Correctional Centre for Youth is located in Jena, with the institution closing after merely 2 years of its opening. The closing of the institution was owed to prevalent brutality and racism. One of the scandals they were involved in was the choking of black juveniles during a meeting with a lawyer. The guards also paid inmates for them to wrestle and fight with each other for their entertainment and also laughed at teenagers who are trying to commit suicide inside the jails (Witt, 2007).
At one time, district boundaries lines had been drawn to establish or maintain white-non white separation. It was in the last 20 or so years that nonwhites had begun to move into several areas; Jena for one, previously p...
11 Pages(2750 words)Term Paper

Company Strategy to the Public Sector

The definition of corporate strategies emphasizes the need for the organization to satisfy the needs of all the stakeholders if the organization is to achieve its overall objective of maximizing shareholder value. Stakeholders include employees, customers and the communities in which the organization operates. Employees, customers, and communities, therefore, have a significant impact on the success of the organization and thus on the corporate strategy of the organization. In formulating corporate strategy, organizations need to identify and priorities strategic issues, which involve scanning, selecting, interpreting and validating information. (Schneider, 1989).
The aim of this paper is to explain the strategy of an organiz...
7 Pages(1750 words)Assignment

The Politics of Looking Relations in Films

The book by Frantz Fanon title ‘Black Skin, White Masks’ deals with the social revolution that brews in the minds of the oppressed. (Markmann, 1967). In this regard, films are a medium and an art form rolled into one. They have the capacity to transport viewers and put across messages that can transform the lives of entire audiences. The power of cinema is one that has been hailed as the hardest hitting of art forms, even from the days of silent movies. The term or phrase, ‘Motion Pictures’ is literally the most accurate definition of the most powerful element of cinema. Moving pictures are the most powerful form of expression in art. This art form called cinema relies on the use of pictures that move in or...
8 Pages(2000 words)Term Paper

The Evolution of Public Media

To instigate one to a category can now just as easily break out into a full-on discussion that may exhaust time and brain cells and yet still remain undefined.
In so much so that censorship and other restrictions, imposed by governments, critiques, audiences and other artists may condone a certain message of restraint that could bring about a new sense or in some cases lack thereof of artistic freedom. It is no longer a matter of identifying the genre and then moving along with the idea. Today’s global world will continue to embark and expand to involve all who are part of this world to be within the grasp of criticism or acclaim.
This categorizing and boxing up is now becoming obsolete as more and more works show...
9 Pages(2250 words)Coursework

Increasing Public-sector Effectiveness by Changing Organisational Culture

... from a genuine conviction about its social importance and patriotism or benevolence is affective motive. The greater an individual’s public service motivation, the individual is more likely to seek membership in a public organisation. This is positively related to performance. Such organisations are less likely to depend on utilitarian incentives for managing individual performance. Behaviour not directly or explicitly recognized by the formal reward system that promotes the efficient and effective functioning of the organisation is known as organisational citizenship. These include working beyond required job duties, promoting positive environment, being involved in activities, and performing tasks beyond normal role requirements (Kim...
10 Pages(2500 words)Coursework

Juvenile Delinquency and Education: A Comparison of Public and Private Education

... can both the public and private education sectors arrive at mutual and complimentary measures to reduce juvenile delinquency. Review of the Literature The various case studies and researches which have been conducted over the years have attempted to pinpoint its causes. With high ranging statistics of the causal links between adult crime and juvenile delinquency, there is no wonder that there is much effort to gauge the reasons for it. The causes for such behaviour, similar to those of crime irrelevant of age, are found to be due to a number of encompassing social, psychological, and economic factors. Clinically speaking, the underlying roots are related to emotional maladjustments with strong links to dysfunctional family situations...
6 Pages(1500 words)Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Public Relations Strategy Paper for FREE!

Contact Us