We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Customer relationship marketing - Essay Example

Comments (0)
Summary
Traditional marketing devoted time on finding out what motivates the customer as was explained by Boom and Bitner (1981) through their 7Ps of marketing and study of consumer behaviour. Later Gummeson (1996) came out with 30 relations of marketing and Achrol & Kotler (1999)…
Download full paper
GRAB THE BEST PAPER
Customer relationship marketing
Read TextPreview

Extract of sample
Customer relationship marketing

Download file to see previous pages... Practitioners and strategists both believe that in the current scenario of stiff competition and rivalry the only practical way of reaching and convincing the customer is through CRM. Customer confidence in the companies can be regained by this method which is more personal and certainly more intimate than promotions. Products have become similar and homogenous and even the services provided are becoming standard practice as any new move is easily substituted or copied by competition and effectively it looses its edge. In saturated and matured markets the problem is even more acute and schemes and loyalty programmes are so similar that customers find no novelty in them. Indeed Palmer (1998) is of the opinion that promotions are no more than an encouragement to customers to switch their loyalties.
The foundation of Strategic Behavior Theory is that firms take specific actions, like developing objectives, implementing goals, formulating strategies and using tactics, to augment their competitive position against rivals and thereby capitalize on firm performance (Kogut 1998). Strategic Behavior Theory is also consistent with the strategic choice perspective (Child, 1972) in that it accepts that while a firms choice of strategies and tactics are guided by the external environment, they are not completely determined by it.
Strategic Behaviour theory also explains that a firm’s choice of behaviour is related more to its strategies and goals and not so much to transaction costs. As a consequence firms try to build competitive advantage against their rivals by developing those strategies that put them in favourable positions (Porter 1996). One such strategy is to build a more enduring relationship through Participatory Collaboration between stakeholders. Satisfaction is another human trait that will bring harmony in relations. Participatory collaborations will benefit in ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
How Does Relationship Marketing Affect Customer Retention in Banking

This essay discussed the requirement of retaining customers in case of the banking industry and the ways which the banks plan out for retaining these customers. In order to show the readers the implications of the literature review, the author has started a discussion, so as to streamline the purpose of the research study and the literature review.

28 Pages(7000 words)Essay
Customer relationship marketing
Relationship marketing has recently gained considerable attention from businesses as it has become an increasingly important inter-disciplinary approach to marketing management. The rigorous competition, advanced technology and innovation, changing customer behaviour and attitudes and many other factors have significantly impacted the business environment and resulted to building of stronger firm-customer relationship.
10 Pages(2500 words)Essay
Customer Relationship Marketing
Customer relation and customer loyalty programs have become a great marketing and promotional tools in the hospitality business. Among the seven Ps of service marketing mix, the Physical evidence (one of the seven Ps) of the service is very important. This particular paper will discuss all the important factors in the hospitality industry for a strong and sustainable customer relationship management.
10 Pages(2500 words)Article
Key Words in Marketing (Customer Relationship Management)
Correspondingly, this essay flows with an intention to gain an in-depth knowledge about the various utilities of Customer Relationship Management (CRM) in the 21st century business context. This essay has also been focused on the facts of the historical evolution of CRM in the strategic marketing initiatives.
9 Pages(2250 words)Essay
Marketing practices
Thus, be it marketing of services or products, customer satisfaction is paramount. Nevertheless, due to competition, every industry market being totally customer-oriented,
2 Pages(500 words)Essay
CAN CUSTOMER RELATIONSHIP MANAGEMENT AS A MARKETING STRATEGY CAN LEAD AIRLINES COMPANY IN UK TO SUCCESS
Their fundamental doctrines are well customary to those airlines that can efficiently magnetize to dole out and maintain the best customers will see noteworthy optimistic possessions on underneath line effectiveness.  The intention of this manuscript is to enlarge and execute
40 Pages(10000 words)Essay
How does your research into Customer Relationship Marketing confirm or contradict this statement
The main conflict is the market and customer relationships. There are three aspects that are considered towards sales and marketing: the nature of the market to determine the target market and segment; the buying behaviour of the market like consumption, consistency and more; and, the marketing practices ethical marketing practices, rules for strategies and standards.
5 Pages(1250 words)Essay
Customer Relationship Marketing
Evidently, the concept of CRM is among the most prioritised factors of the corporate. The aim of CRM is a lot more than mere acquisition of customers. Apart
10 Pages(2500 words)Essay
Marketing ( Customer Relationship Management )
nd it is important for an organization to have a customer relationship management system as it helps in managing the interaction between the firm and its clients whether it is sales or related to services the firm provides. The customer management system plays a crucial role in
1 Pages(250 words)Assignment
Let us find you another Essay on topic Customer relationship marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us