Self assessment for project - Essay Example

The aim of establishing a brand image style could be the first one of the sale strategies for all the companies. An effective product package design and brand image may enable consumers to create a sense of corporate identification with the company to then accept the product. This strategy has a dual impact at the sales point since it incorporates brand identity and packaging design which play important roles in corporate image and sales achievements. Companies want to achieve the best possible outcome out of their marketing initiatives.

Marketing issues can be thoroughly discussed in several areas utilizing different methodologies and techniques such as investigation of research e.g. questionnaire, survey, literature review and interview with experts; " relationship between consumer preferences and purchasing behavior", "recognition of brand image", " demographic statistics" and " assessment of consumer purchasing factors", and how do these factors effect among package design, consumer recognition and purchasing preferences.

The areas of R&D that will be covered in this proposal are the following: 5. -Using couple well known cigarette brands for in depth study, how consumers make decision on purchase; good recognition of certain brand, attractive visual output, price range, word of mouth or simply just good product" good taste, functionality". The purpose of this research is to integrate brand identity and package design, by using product from the western marketplaces of United States (US) and United Kingdom (UK) to investigate its characteristics and distinguishing features for discussion examples.

Then the next step will be using the research results and solutions in order to apply them to the Russian or Asian marketplace. The research findings are expected to achieve future reinforcement and awaken Russian markets to further understand about brand image