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A company that provide great customer service in its industry

A company that provide great customer service in its industry - Essay Example

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To start with, McDonald’s has been a name of benchmark all over the world when it comes to the restaurant industry and the same has been the case for quite a few decades globally. The reason that McDonald’s has been a name in the restaurant industry for such a long time and…

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A company that provide great customer service in its industry

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Subject: Miscellaneous
Type: Essay
Level: Undergraduate
Pages: 4 (1000 words)
Downloads: 2
Author: alexis01

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nt here to understand the concept which was coined by George Ritzer whereby he kept the name ‘McDonaldization’ which is in relevance with the continuation of Max Webers theories related with bureaucracies. (Bassett, 1992) Max Weber has put in place a definition related with bureaucracy as being a large hierarchical organization which governs the basis of formal rules and regulations and which forms a lucid arrangement of tasks that need to be undertaken. McDonald’s believes in satisfying its customers all over the globe as there is a premise to regard the customers as the most important entity for the existence of this international fast food chain.

The customers for McDonald’s mean everything for them as they are the people who introduce new and fresh concepts into the restaurant industry every now and then. Workers at the restaurant are given the tasks to grill, preparing French fries, working the front register and lastly taking orders at the drive through windows present at the selected McDonald’s outlets. McDonald’s has a network of authority starting from the workers, crew chiefs, shift managers, salary managers and up till the owner of the outlet in essence.

(Lowenstein, 1997) McDonald’s has enforced within the fast food chain an impartial application of rules and policies so that there is no compromise on this tenet at any cost. McDonalds has maintained highest quality standards, personalized greetings at the registers and doors as well as at the drive through windows. McDonald’s has attained the role of being a bureaucratic chain more so because it is the most efficient means of managing a diverse set of people across varied geographic locations and societal segments.

This leaves one to wonder as to why the process of McDonaldization has attained so much success when one thinks about McDonald’s. One must attach special linkage with fresh changes and mind-blowing conceptual moves when there is a visualization of McDonald’s in the

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