Studentshare
Subjects
Miscellaneous
A company that provide great customer service in its industry

A company that provide great customer service in its industry - Essay Example

Add to wishlist

Summary

To start with, McDonald’s has been a name of benchmark all over the world when it comes to the restaurant industry and the same has been the case for quite a few decades globally. The reason that McDonald’s has been a name in the restaurant industry for such a long time and…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER96.7% of users find it useful

A company that provide great customer service in its industry

Read Text Preview

Subject: Miscellaneous
Type: Essay
Level: Undergraduate
Pages: 4 (1000 words)
Downloads: 2
Author: alexis01

Extract of sample "A company that provide great customer service in its industry"

Download file to see previous pages

nt here to understand the concept which was coined by George Ritzer whereby he kept the name ‘McDonaldization’ which is in relevance with the continuation of Max Webers theories related with bureaucracies. (Bassett, 1992) Max Weber has put in place a definition related with bureaucracy as being a large hierarchical organization which governs the basis of formal rules and regulations and which forms a lucid arrangement of tasks that need to be undertaken. McDonald’s believes in satisfying its customers all over the globe as there is a premise to regard the customers as the most important entity for the existence of this international fast food chain.

The customers for McDonald’s mean everything for them as they are the people who introduce new and fresh concepts into the restaurant industry every now and then. Workers at the restaurant are given the tasks to grill, preparing French fries, working the front register and lastly taking orders at the drive through windows present at the selected McDonald’s outlets. McDonald’s has a network of authority starting from the workers, crew chiefs, shift managers, salary managers and up till the owner of the outlet in essence.

(Lowenstein, 1997) McDonald’s has enforced within the fast food chain an impartial application of rules and policies so that there is no compromise on this tenet at any cost. McDonalds has maintained highest quality standards, personalized greetings at the registers and doors as well as at the drive through windows. McDonald’s has attained the role of being a bureaucratic chain more so because it is the most efficient means of managing a diverse set of people across varied geographic locations and societal segments.

This leaves one to wonder as to why the process of McDonaldization has attained so much success when one thinks about McDonald’s. One must attach special linkage with fresh changes and mind-blowing conceptual moves when there is a visualization of McDonald’s in the

...Download file to see next pages Read More

CHECK THESE SAMPLES OF A company that provide great customer service in its industry

Customer satisfaction in mobile industry in Egypt an empirical study

The paper "Customer satisfaction in mobile industry in Egypt an empirical study" focuses on customer satisfaction in mobile industry in Egypt in general and the American Customer Satisfaction Model (ACSM) evaluation in particular with specific reference to Egyptian mobile industry.... … The telecommunication industry in Egypt has had a checkered evolution from the start to now.... Against this backdrop, it's essential to consider the extent to which the product and service quality has an impact on customers in mobile industry in Egypt (Fornell, 2001)....

7 Pages (1750 words) Thesis

Customer Relations / Service Comparism

hellip; customer service policies in every firm plays a very important role in the success of the firm and so must be given very great priority and attention.... Theoretically, this bank has some amount of good customer service policies; but the problem is with the implementation of these policies.... The cooperate culture of the bank however does not fully support their customer service policies.... A policy in the context of firms or companies and their customers can be described as a set of specific principles which are laid down to guide actions or serve as guidelines to show commitment by a firm to its customers and also to guide them in whatever decision they as far as their operations are concerned....

3 Pages (750 words) Essay

Business Success Through Service Excellence - Mystery Shopping

MYSTERY SHOPPING AND MARKET RESEARCH Mystery shopping is considered as a tool of market research as it helps to understand the market a company is catering too.... The most common places where mystery shopping techniques are applied are the services industry, such as movie theatres, restaurants, banks, fast food chains, health clubs etc where much emphasis is paid on the service quality and their customer base and reputation are dependent on it.... This paper under the title 'Business Success Through service Excellence - Mystery Shopping" focuses on the fact that mystery shopping started in the 1940s in order to evaluate the quality of service that was being provided by retails service outlets of many companies....

8 Pages (2000 words) Case Study

Managing Customer Service

This paper analyzes the main principles of customer service management.... Strategic approaches aim to continuously enhance the understanding of the customer service and how to implement it into the routine work with clients.... There are also training and development programs for customer service which aim to make the servicing more interactive (Cook, 2008).... There are integration approaches into these training customer service programs which debate real situations and life experiences and enable the employees to frame their impressions about the ever-changing customers' demands....

8 Pages (2000 words) Literature review

Business Model of Odyssey Logistics & Technology Corporation

They use the Supply Chain Management (SCM) system to support these processes called the Odyssey Solution based on the Odyssey Global Logistics Platform that provides a single interface to the chemical and process industry logistics markets.... The company tailors its service offerings to meet its clients' needs, leveraging its technology platform and information systems to provide any service from a single point solution to a complete logistics solution....

9 Pages (2250 words) Term Paper

Customer Relationship Management to Customer Loyalty in the Hotel Industry in the United Kingdom

This paper will discuss this relatively new model and examine its effects on the operations of a company.... It is the efficient communication between customers and a company at every contact point.... This theory is called customer Relationship Management (CRM).... With the purpose of providing a clear discussion on the subject, the definition of customer Relations Management has been provided.... Afterwards, the integration of CRM has been taken into consideration including the overall implications of customer loyalty to the organisation....

13 Pages (3250 words) Essay

Customer Service in the Fast Food Industry

The paper 'customer service in the Fast Food Industry' presents the most important stakeholder of all businesses which is the customers.... This paper studies customer service in the fast-food industry by performing a benchmark study of four organizations.... hellip; The author states that customer service is the activity of identifying and satisfying the needs of the customer of a business.... One particular industry in which customer service is extremely important due to the nature of the product and the intense competition within the industry is the fast-food restaurant industry....

10 Pages (2500 words) Term Paper

Customer Relationship in Australian Banking Industry

nbsp; a company which is in the initial stage should not give higher priority to the customer.... When a company is effectively established then the marking team always should support the sales team and have to taken care of all sales programs.... When a company is effectively established then the marking team always should support the sales team and have to taken care of all sales programs.... This paper “Customer Relationship in Australian Banking industry” evaluates the role of increased promotion of the latest technology in customer satisfaction....

11 Pages (2750 words) Coursework