Article Analysis - Lab Report Example

According to the article the new generation of Americans is mainly theory Y because they do not feel the need to avoid work but rather they need something other than monetary gains to keep them going, they need praise and instant feed back which goes to show that they are motivated to work but the motivation needs to be pumped in the form of continuous praise. This is evident by the example cited in the article of the ‘scooter store’ which employees a ‘celebrations assistant’ with a job description of throwing confetti at employees and giving them hi fives at work and praising them for even minor achievements.

The article discusses the labor market aspect of the external environment and it is obviously quite a major change because companies have to adapt to the needs of their employees with regards to every thing ranging from monetary issues to issues regarding their psychological health, this article discusses an issue that is some what not a regular one among the corporate world, it looks into the history of how the contemporary work force has been brought up and what their needs are in the corporate world, this obviously has very important ramifications.

Companies have dealt with this change in various fashions, they have come up with ‘celebrations assistants’ whose job is to motivate employees by telling them what a great job they are doing, companies have also consulted ‘thank you gurus’ who help them by giving away innovative ideas to thank their employees which helps in a big way to motivate them, the article also highlights a very important point that the contemporary employee expects immediate feedback, if feed back is delayed then the employees think they haven’t been up to the mark and hence are disheartened.

This obviously has a major effect on the culture of the corporate world because visible and invisible aspects both have to be targeted