International marketing - Essay Example

The primary objectives of the organization, as per the website of the organization are to provide support and advice, notify interested businesses of overseas investment opportunities and to provide assistance in exporting goods. These objectives are moved further by the activities of the organization which include trade exhibitions of Australian goods around the world, locating and screening on business partners internationally and by the provision of research data on the viability of other markets.

These support services are established through the governmental planning of exports and through the export network which Austrade has in place (Austrade, 2007). The primary purposed of Austrade is to provide information and one of the easiest methods available to a small business while seeking information is to use the internet (Levy and Powell, 1998). Austrade certainly does not disappoint in this case since even a brief overview of their website presents a wealth of information for anyone who seeks to conduct business outside Australia.

For example, the website provides detailed information about countries where Austrade operates and it is easy to see that the data about these countries can be very helpful for an exporter looking to sell Australian products abroad. For any exporter who is just coming into the export business, a service such as TradeStart becomes invaluable. This is a network of offices which are spread across the country and assist local businesses with free services under the New Exporter Development Program.

Primarily, these services consist of advice and information about the product requirements from different countries and how the product can be sold to another nation. The network also provides on the ground assistance in foreign lands where Australian businesses may not have a level of familiarity or local expertise (Austrade, 2007). As reported by Bartlett &