International Marketing Plan - Assignment Example

The Chinese culture has been the inventor of paper, tea etc. The culture is five thousand years old and to the modern days the country has been able to maintain the ethnicity and the distinctiveness of the culture. Ethnic groups like the Huns and the Mongols have ruled the country from time to time. (A brief introduction to Chinese culture, n.d.) Today, China has opened up to the foreign countries in the wake of the globalization of the economy. The westernization of the culture is evident from the dressing trend of the people.

The traditional dresses are used during the times of occasion while in normal times they wear modern dresses. Gini & Jony is focused on the modern dresses for the kids. The company will have tremendous scope for growth in the country. (Living and Values, n.d.) Shanghai has been the most populated city in China with a population of 16.74 millions according to the census of 2000. Out of the total population 88.31% is urbanized and the density is 2,657 people/ square kilometer. The fertility rate of the city has been controlled and it was one of the first regions to have a negative growth rate.

It has been maintaining a growth rate of -1.9%. The per capita income in the area is 5,596 Yuan, which is higher than that of Beijing and Tianjing. (Shanghai, n.d.). The city offers a good opportunity for a company like Gini & Jony to cater to the high value customers. The fertility rate has been a problem. However, the company caters to children of various age groups. Shanghai opened up to the foreigners in the 1800s. Since then, Shanghai has been flooded by religions from all over the world.

The Christians came in with their religion and so did the other religions. There are five principal groups in the city today - Buddhism, Catholicism, Taoism, Islam and Protestantism. The culture of Shanghai has opened up from the traditional to the modern forms. This is an