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The Chinese culture has been the inventor of paper, tea etc. The culture is five thousand years old and to the modern days the country has been able to maintain the ethnicity and the distinctiveness of the culture. Ethnic groups like the Huns and the Mongols have ruled the country from time to time. (A brief introduction to Chinese culture, n.d.)
Today, China has opened up to the foreign countries in the wake of the globalization of the economy. The westernization of the culture is evident from the dressing trend of the people. The traditional dresses are used during the times of occasion while in normal times they wear modern dresses. Gini & Jony is focused on the modern dresses for the kids. The company will have tremendous scope for growth in the country. (Living and Values, n.d.)
Shanghai has been the most populated city in China with a population of 16.74 millions according to the census of 2000. Out of the total population 88.31% is urbanized and the density is 2,657 people/ square kilometer. The fertility rate of the city has been controlled and it was one of the first regions to have a negative growth rate. It has been maintaining a growth rate of -1.9%. The per capita income in the area is 5,596 Yuan, which is higher than that of Beijing and Tianjing. (Shanghai, n.d.). The city offers a good opportunity for a company like Gini & Jony to cater to the high value customers. The fertility rate has been a problem. However, the company caters to children of various age groups.
Shanghai opened up to the foreigners in the 1800s. Since then, Shanghai has been flooded by religions from all over the world. The Christians came in with their religion and so did the other religions. There are five principal groups in the city today - Buddhism, Catholicism, Taoism, Islam and Protestantism. The culture of Shanghai has opened up from the traditional to the modern forms. This is an
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In the present medical equipment and pharmaceutical industry, the organizations or market players can be observed to seek to develop their business position through initiating new products/services into the market applying a differentiation or diversification approach.
Towards that end, the report examined the globalization strategies that underpinned the success of trail-blazing companies as chronicled in the literature, with particular attention given to marketing plans devoted to the youth market and to breaking the social and cultural barriers that often get in the way of such plans.
e Japanese in 1945 before it was then reclaimed by the Chinese nationalist government in Nanjing till 1949 when the People’s Republic of China took up the brewery together with its brands (Yang, 2005). Upon the beer being taken up by the state, it did not perform very well in
After 1962, China was known to go through a cultural revolution. The main change with this began with alterations in the organizational structure that was based on a cellular economy. Individual businesses and enterprises began to find
o finally sell them to the final customers and the last one is one in which the manufacturer gives the products to the intermediary which is the distribution company who then distribute them to the wholesalers and retailers and then finally to the consumers (Bowman, 2007 and De
done by considering various factors in the market, namely, cost of goods (shipping or handling expenses), operation costs (overhead, payroll, marketing and office supplies) (Kleindl 24). The main aim of the company other than satisfying customer needs is to make profits and the
will not make much of an effect (Kotler & Keller 2009, p 4). To market the product well, a route map should be available. A marketing plan should evaluate the resources of the organisation and the environment in which it