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Business Innovation - Essay Example

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Finnish based Nokia is the largest maker of mobile telephones in the world and boasts of more than 50,000 employees at 16 countries in nine countries. Its innovative corporate culture has played a key role in capturing 40 percent share of the global handset market.
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Download file to see previous pages The companys goals and culture are embedded into the actual design and management of its facilities (Fitzgerald, 2001). For instance, the company’s buildings have large windows, warm colors and fabrics, open floor plans, recreation areas and fitness centers. This enables the company to connect indirectly with its employees while providing an environment that allows for a more productive and interactive workforce. The companys catch phrase too, Connecting People, is symbolic of the culture, which helps define the purpose of its physical facilities.
Their culture encourages employee participation through open discussions and debates. Nokia’s culture promotes good communications, which is integrated into every day interaction with and between employees (Nokia, 2006). They have performance-management system, called Investing in People (IIP) involves discussions between employees and their managers, twice a year. They have flexible working hours, study leave and health-care services and recreational activities (HRM Digest).
Another company having innovative culture is Procter & Gamble (P&G), America’s biggest maker of household products. There is a shift in P&G’s culture from a conservative, slow-moving, bureaucratic attitude to a modern, fast-moving, internet-savvy organization (CorporateWatch, 2006). They have introduced a new system of attracting the right talents in its fold with a view to make faster and better decisions, cut red tape, reduce costs of systems and procedure while setting more aggressive sales goals.
Go, Give and Grow is a scheme that has struck chord with the youth. This scheme gives the graduates the opportunity to make their personal contribution to humanitarian projects before they start their career with P&G (HRMID, 2006). The new graduates selected for employment with P&G get a chance to work for 12 months in a developing country with the World Health Organization (WHO) or Unicef. ...Download file to see next pagesRead More
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