StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

How has the evolution of the internet and ethics changed the practice of marketing communication - Essay Example

Comments (0) Cite this document
Summary
With this, the Federal Trade Commission has ensured the inclusion of electronic marketing as a medium that ought to be tracked and monitored under its scope and jurisdiction. Putting…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.4% of users find it useful
How has the evolution of the internet and ethics changed the practice of marketing communication
Read TextPreview

Extract of sample "How has the evolution of the internet and ethics changed the practice of marketing communication"

Download file to see previous pages eception doctrine has been relatively easier to substantiate compared to unfairness, and this is specifically applicable for electronic media (Johnson & David, 1996; Who’s Watching the Web, www.aaf.org/relations/onlineprivacy.htm). The current study seeks to evaluate the evolution of the internet and ethical and their implications on the practice of marketing communication. It presents the factors which are perceived as unethical by internet consumers, and the significant predictors of consumers’ evaluations of fairness and ethicality. The following section presents the review of related literature.
The components of the unfairness doctrine suggest that an organization is in discordance only when “injury” is sustained as an outcome of the marketing communication under contention. A critical issue has been borne out of the tangibility of the requirements to justify injury, and the intrinsic intangibility of the internet. Particularly, this has reinforced the ability to concretely link an organization’s marketing activities on the internet to a monetary or physical injury inflicted on the consumers. This challenge has caused the FTC to dedicate substantial attention and energy to drafting standards for internet marketing communications, in that claims to consumers must be adequately justified through research. However, the issue remains regarding how such a policy that is drafted in the present will be transferable to unfairness issues in the future (McGrath, 1999).
The FTC has very distinguished and specific principles and guidelines with regards to determining when marketing communications have committed a violation of fairness. The original policy has been drafted on December 18, 1980, with the intention of precluding “unfair…acts or practices in or affecting commerce.” Drafting a list that stringently expressed that all that is considered “unfair” would be unproductive due to very dynamic and fast changing market conditions in each industry. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“How has the evolution of the internet and ethics changed the practice Essay”, n.d.)
How has the evolution of the internet and ethics changed the practice Essay. Retrieved from https://studentshare.org/miscellaneous/1536044-how-has-the-evolution-of-the-internet-and-ethics-changed-the-practice-of-marketing-communication
(How Has the Evolution of the Internet and Ethics Changed the Practice Essay)
How Has the Evolution of the Internet and Ethics Changed the Practice Essay. https://studentshare.org/miscellaneous/1536044-how-has-the-evolution-of-the-internet-and-ethics-changed-the-practice-of-marketing-communication.
“How Has the Evolution of the Internet and Ethics Changed the Practice Essay”, n.d. https://studentshare.org/miscellaneous/1536044-how-has-the-evolution-of-the-internet-and-ethics-changed-the-practice-of-marketing-communication.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF How has the evolution of the internet and ethics changed the practice of marketing communication

Sample Exam Solution in IT and Ethics

... bring green revolution with the help of IT. IT has affected all fields of life and this also influenced the nature. In this section I will discuss the ways by which we can bring the Green change. The biggest power of the IT is its remote communication facility. Till now the IT has developed to such extent, that communication facility to a person on the other end of world is possible for a common person. In the era of such remoteness we gave freedom of all time connectivity. So we can use this technology for the betterment of humans, by this we can produce awareness among the community. We can use TV, Internet, and telecommunication infrastructure to spread the message of green revolution. We can produce awareness among the people...
13 Pages(3250 words)Assignment

Contemporary American Catholic Homiletic Theory and Practice

The event, happening in a congregational setting and in a “liturgical” space being in the synagogue on a Sabbath, was pointedly significant in that the hearers of that preaching moment were “bearers” who were in the position of religious influence and authority of the time to witness to the momentous revelation of prophetic fulfillment. Jesus intended the declaration of the fulfillment of the Word to proceed in time and to all the Earth.
A publication of the United States Conference of Catholic Bishops (USCCB) entitled “Fulfilled in Your Hearing: The Homily in Sunday Assembly” contains that the fundamental elements of Christian liturgical preaching are three: The preacher, the Word drawn fr...
6 Pages(1500 words)Case Study

Business Ethics in the Case of Timberland-City Year

The purpose of this study is to focus on the ethical considerations and dilemmas faced by the organization Timberland in terms of its coalition to City-Year and the steps that are taken and should be taken for the solution of those ethical issues.

In the merger of the two organizations, Timberland and City Year, there are many ethical considerations. To develop legal business relationships between Timberland and City Year and to consider the stipulations of the required business laws, the following ethical considerations should be deemed:
  • None of City Year’s earnings should be incurred to any private shareholder or an individual.
  • City Year cannot participate in any political campaign or...
6 Pages(1500 words)Case Study

Communication Role at the Workplace

Internal communication in any organization has been found to play a significant role in regard to role achievement in any business venture. When the internal communication department closely works with the top management, it has been found that job satisfaction levels rise which in effect translates to higher individual and group output from the workers (HRM guide, 2009). It is the role of the internal communication department to ensure that the strategic organizational direction is passed on to all employees and followed as planned so as to guarantee the achievement of intended outcomes.
With the current developments towards globalization, knowledge availability has become more readily available and the economy has approache...
9 Pages(2250 words)Assignment

E-Commerce Marketing Plan for Gap Inc

The business of the bleu is a web-based or ecommerce business that offers the customers the products from the outfit and accessorize from head to toe with five basic brands. Bleu is aimed at offering and meeting the customer’s requirements for a unique lifestyle. Currently, Bleu also established the business regarding the full range of “accessories and furnishings” for a business customer to individualize their home, with a unique style of living and wearing. This report will present detailed analysis of the Bleu ecommerce website marketing plan. This research and analysis report will present a comprehensive overview of the different areas of Bleu online marketing strategy implementation.

Bleu business...
10 Pages(2500 words)Case Study

The Trends in the Steel Industry and How It May Impact Nucor Corporations Strategy

The whole organization at Nucor’s revolves around the laid principles and focus on reinforcing to the extent that the organization is known for its culture and quality. Simultaneous quality checks and adherence are also as important building a strong culture for the organizations.

Nucor Corporation has always tried to challenge itself for further progress and to keep abreast of the industry of steel business.

Let us look at the trends observed in the business of the steel industry. The trend in the steel industry is very dynamic and always impacted by internal and extraneous factors. For almost 50 years the United States of America reigned in the industry of steel production, almost half of the entire p...
8 Pages(2000 words)Case Study

Data Mining and Data Fusion in Direct Marketing

Marketing is a broad concept that includes all the activities regarding the target market, segmentation, positioning, product, price, promotion, and distribution. Marketing also includes the activities of selling the final products and providing after-sales services. Today marketing is done in various forms, but conceptually there are only two different forms of marketing, one is direct marketing and another one is indirect marketing. This report is all about direct marketing which is one of the oldest concepts of marketing. Since the present age is the age of information, it is quite expected that each and everything in business would be influenced by ‘information’. Direct marketing is not an exception. It is also inf...
6 Pages(1500 words)Coursework

Professional Ethics: Chemically-impaired Nurse

The outcome of the issue shall then be presented, and then followed by a presentation of an alternative resolution of this issue. A substantive conclusion shall be drawn from this discussion and evaluation.

The chemically-impaired nurse is a nurse who has a substance-addiction problem. These substances include drugs and/or alcohol. These nurses usually have impaired functions because of their addiction to drugs or alcohol and their nursing practice is often compromised as a result of their addiction (Ellis & Hartley, 2004). A study conducted by Sullivan and colleagues in the 1980s revealed that substance addiction problems are about as great as the percentage for substance addiction in the general population (as cit...
7 Pages(1750 words)Coursework

Marketing of Services: Starbucks Company

The employees are also awarded stock options. Through this, their salary may rise by 14% of the gross pay. The stock investment plan allows the buyers to buy common stock of the company at a discount. They can get hold of it in 85% of the fair market value. The other fringe benefit that the company provides is that of “Future Roast” 401(K) Plans. The employer matches the employee’s contribution to this plan by adding from 25 to 150 percent of the first 4 percent of pay. It is depended on the length of the service.

All these benefits get reflected in the result of employee job satisfaction. In Starbucks, the Employee Job Satisfaction rate is 82% as per the report of Hewitt Associates Starbucks Partner V...
6 Pages(1500 words)Assignment

How Do Customers Assess Service Quality of Retailing Websites

Given the emergent nature of online commerce, it is a tough task for retailers to develop a website that meets all expectations from consumers. This view is supported by a survey conducted by the UK’s largest e-consultancy Cap Gemini. The survey identified several key disadvantages for online shoppers. Some of these include “’ Availability’, ‘Can’t be in to receive delivery’, ‘Premium charged for delivery’, ‘Can’t see or feel the merchandise’, etc.” (Quader & Quader, 2008) These are not trivial complaints by any means and despite the e-retailing industry setting foot into its third decade in existence, there are no satisfactory solutions found for th...
6 Pages(1500 words)Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic How has the evolution of the internet and ethics changed the practice of marketing communication for FREE!

Contact Us